WTOP Optimizes for Mobile, Releases New Digital Offerings

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WTOP has released a new mobile-optimized website and an interactive mobile app.

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In an effort to continue the expansion of WTOP’s news coverage across all platforms, WTOP has released a new mobile-optimized website as well as an interactive mobile app.

The new WTOP.com utilizes “responsive” technology which formats the website appearance to match whatever device the user is on.

Some of the other new features include expanded Living, Sports, Technology and Entertainment sections, an enhanced weather section, more photos and a cleaner and more modern look.

Director of Digital Media John Meyer says, “News consumption is no longer constrained to a single device or medium. We need to be able to consistently and seamlessly distribute news, traffic, and weather to people in their cars, on their phones, at their desks and on their tablets.”

In addition, WTOP has launched a new mobile app that easily allows a user to interact with WTOP. This app, which was developed by AudioNow Digital, presents a simple one-click listening experience and offers a person the ability to listen through their data or voice plan. In addition it provides links to the WTOP mobile site, social media integration, a feed of the latest WTOP headlines and the ability to send photos, audio or video directly to WTOP.

Meyer continues, “While we are building the foundation of our digital strategy on the mobile web, we know the importance that apps play in the digital ecosystem. The app environment is very conducive to listening, and we hope to take advantage of this environment with this new addition.”

The app is available now for iPhone and Android.

About WTOP
WTOP Radio has served the Washington region since 1926 and has been Washington’s all-news radio station since 1969. WTOP is the most widely listened-to radio station in the nation’s capital. WTOP is available on 103.5 FM in the D.C. metro, 103.9 FM in Frederick, 107.7 FM to the South and at WTOP.com. WTOP and its sister station Federal News Radio are owned and operated by Hubbard Radio, LLC.

About AudioNow Digital
AudioNow® Digital is a leading provider of highly innovative, in-language mobile apps for radio broadcasters around the world. Our native, engagement apps turn radio into an interactive experience for both listeners and broadcasters, and are designed specifically for listeners in the diaspora and the stations that seek to reach

Contacts:         
Director of Digital Media, John Meyer                    
jmeyer(at)wtop(dot)com                             

Director of Marketing, Mary Kay Lemay
mklemay(at)wtop(dot)com

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Mary Kay LeMay
Hubbard Radio Washington, DC LLC
+1 (202) 895-5112
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