OrionCKB Closes Out 2014 with Record Year

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Boston-based direct marketing firm and leading agency for advertising on Facebook ended 2014 with record growth in a number of areas, including client-managed advertising spend, ad spend per client and overall number of clients.

www.orionckb.com

OrionCKB is a direct marketing firm and the leading agency for advertising on Facebook.

It’s our business to adapt to the constantly evolving ad ecosystem. As a result, clients extract incredible value from higher ad impressions in the form of more sales, more downloads and higher quality leads.

OrionCKB, a direct marketing firm and the leading agency for advertising on Facebook, today announced record growth in a number of areas including client-managed advertising spend, ad spend per client and overall number of clients. Companies in ecommerce, gaming, mobile, education, travel, entertainment, financial services and other industries rely on OrionCKB to maximize their lead generation, customer acquisition and sales through Facebook advertising and PPC.

-- 3.25X growth in Facebook advertising under management (AUM) in December from January, after closing 2013 with over 600% growth in AUM
-- 4X increase in average client advertising budgets
-- 250% increase in ad spend from OrionCKB’s largest clients since the beginning of 2014
-- 3X clients with more than six figures per month in ad spend
-- Expansion into new headquarters three times the size of the prior office to accommodate a growing team and to reserve space for visiting team members from the New York, DC and Bay Area offices.

“We were able to achieve this incredible growth by hiring the best in the business,” said Scott Briggs, President of OrionCKB. “But the secret is that you can’t hire for this expertise - you have to nurture it. Facebook and Twitter advertising are so new; it’s almost impossible to find existing talent that has an expert skill set within these channels. So, we hire smart, hungry, analytical minds and train them on our tools and platforms. We’ve found this to be the formula for success.”

OrionCKB provides a fully managed service that handles all of the complexities of advertising on social networks. Predicting lifetime value to inform more intelligent and efficient media buying allows the company to present the right combinations of ad copy and creative to those most likely to take action at that time. Through channels like Facebook, advertisers are finally able to see a clear correlation between their advertising spend and the impact on their business.

To ensure customers stay ahead of the curve, the team at OrionCKB keeps up with the latest advances in digital ad management technology and best practices. Carlos Cashman, CEO of OrionCKB, outlines some of the benefits of working with a specialized agency like OrionCKB: “Our employees live and breathe these advertising channels, which makes us inherently agile and brings a killer skillset to the table. It’s our business to adapt to the constantly evolving ad ecosystem and respond to changes coming directly from the social networks themselves. As a result, clients are able to extract incredible value from higher ad impressions in the form of more sales, more downloads, higher quality leads and additional site traffic.”

While OrionCKB spent 2014 building on its stable of notable clients, the company’s sales organization has expanded as well. “It's been a tremendous year of growth as our numbers across the board have continued up and to the right. We're excited to keep that momentum high by hiring key sales personnel to meet the increasing demand for our services,” said Sanaz Limouee, Chief Revenue Officer of OrionCKB. “We’ve also responded quickly to our clients’ demands for additional services by expanding into Twitter advertising and other channels to drive direct response. Adding these channels to our strong existing offerings will drive continued success and exponential growth in 2015."

About OrionCKB

OrionCKB is a leading direct advertising agency specializing in Facebook, Twitter and PPC. Headquartered just outside Boston, MA, OrionCKB was the first managed services partner of Nanigans, one of Facebook’s top Strategic Preferred Marketing Developers (sPMD) and the only SaaS platform that measures, predicts, and optimizes ad spend for lifetime value across social and mobile. OrionCKB’s fully managed service handles all the complexities of advertising on Facebook for companies in education, lead generation, gaming, mobile, ecommerce, travel, entertainment and financial services. Banner clients include Zipcar, Minted, Publisher’s Clearing House, BarkBox and Personalization Mall. For more information, visit http://www.orionckb.com.

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Sandra Rand
OrionCKB
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