Waterville Valley Selects Calypso Communications as Agency Partner

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Calypso to Provide Digital Marketing, Social Media, and Crisis Communications Services

Calypso Communications

Calypso is well versed in preparing clients for potential crises through comprehensive planning, message development, and training.

Calypso Communications, an integrated, full-service public relations, marketing, and creative design firm, today announced it was selected by Waterville Valley for digital marketing, social media, and crisis communications services. Waterville Valley is one of New Hampshire's premier ski resorts, drawing skiers from across New England to its terrain parks and family-friendly slopes in the White Mountain National Forest.

"Waterville Valley is greatly enhancing the guest experience this season with upgrades on and off the slopes, including improved snowmaking and exciting new additions to the après scene," said Waterville Valley CEO and General Manager Chris Sununu. "When reviewing agencies, we were impressed by Calypso’s creativity and strategic approach, and we look forward to working with them to attract even more skiers and riders to our resort."

Calypso is developing strategic social media and digital marketing plans for Waterville Valley that will help the ski resort reach its target audiences with exciting content and promotions this season.

Calypso is also working with Waterville Valley to augment its crisis communications plan with content focused on social media. “Social media crises can escalate quickly, and it is critically important that organizations have a plan in place for those situations," said Houssam Aboukhater, managing director, Calypso. “Calypso is well versed in preparing clients for potential crises through comprehensive planning, message development, and training.”

Waterville Valley was recently ranked as the No. 2 overall resort in New Hampshire and No. 14 resort in the east for 2015 by SKI Magazine readers. It was rated No. 1 for terrain parks in New Hampshire. Known as “New Hampshire's Family Resort,” the ski area offers a variety of activities for all ages, on and off the slopes.

About Calypso Communications
Based in Portsmouth, N.H., Calypso Communications is a premier, award-winning strategic marketing, corporate communications, and business development consultancy. Highly sought after for its seasoned insight and perspective, Calypso effectively engages stakeholders crucial to driving business and value for clients in the energy, environmental, healthcare, and technology industries. For more information, visit http://www.calypsocom.com.

About Waterville Valley
Waterville Valley was designed and planned specifically as a self-contained four seasons resort. Known as New Hampshire's Family resort, it features 220 skiable acres with an altitude of 4,004 feet and vertical drop of 2,020 feet, 50 trails and 11 lifts. Lodging options include country inns, condominiums and all-suite hotels. For more information, call 1-800-GO-VALLEY or visit http://www.waterville.com.

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Tiffany Nelson
Calypso Communications
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