Social Selling now available on the hybris and Magento platforms allowing shoppers to buy from tweet
(PRWEB UK) 14 January 2015
The concept of Social Commerce or Social Selling has been around for some time now, yet most retailers have failed to exploit these social channels to drive direct revenue. As the eCommerce market continues to evolve, shoppers are looking for speed and efficiency to take advantage of shopping quickly and simply with the ability to purchase from any place they have received an offer or promotion from. This is particularly relevant for shoppers on mobile devices who interact with merchants in a different way to conventional desktop shoppers, typically looking for one or two products with minimal fuss.
Equally social followers provide an untapped revenue opportunity; they want to feel there is some reward from supporting their chosen brand. Just receiving a link to an offer on a retailers website isn’t enough. icoris allows retailers to launch a product offer or promotion direct to their social followers, with a simple checkout straight from a tweet. The buy from tweet capability means icoris avoids sending the shopper back to the retailers online store allowing them to get lost in navigation thus losing momentum to convert. The icoris Social Seller module is about driving direct conversation yet integrates to leading platforms like hybris and Magento to allow these additional sales channels to be set up in minutes and completion of orders maintained.
Kevin Ludford CEO of InventCommerce comments on the new service:
“Merchants today need the agility to support new channels, icoris delivers the ability to quickly set up a Social Selling channel, launch an offer or run a product promotion in minutes. In a way it’s like a flash sales, especially if it’s based on limited stock. Once it’s gone, it’s gone and because the shopper can purchase directly from their device, it makes the entire experience quick and simple.
"What we love is that it addresses the fact that today, tweets as an example only redirect the users to a webstore. This is the crucial time you lose the shoppers as they start to browse or get faced with a clunky checkout not designed for their mobile device. We see icoris as a great solution for providing merchants with the speed and flexibility they need, whether that’s to trial a new product or run a promotion that does not jeopardise their existing online store or pricing models. We are commissioned to build the Magento and hybris connectors and really excited to add this solution to our existing services. We look forward to supporting retailers and brands with this powerful Social Selling solution that will only enhance a merchants incumbent online store.”
For more information on implementing icoris for social selling, contact info(at)inventcommerce(dot)com.
InventCommerce is an innovative eCommerce consulting solutions provider with offices based in London and Cape Town. The Invent team is passionate about delivering high quality eCommerce based solutions that deliver usability and innovation in order to provide clients with greater efficiencies and the ability to grow customer reach, market share and online revenues.
As Accredited Development Partners for Magento, Google, Hybris and Tealium, InventCommerce has extensive expertise and experience working with global enterprise brands, merchants and retailers building and delivering both business-to-customer (B2C) and business-to-business (B2B) solutions.
We work best in complex, time bound projects that require strict project governance and control in order to help deliver high quality implementations within a known cost and timeframe.
icoris is an on-demand Social Selling tool that can be integrated to a retailers existing eCommerce platform and provide additional direct selling channels, such as social and mobile interactions.
icoris allows merchants to extend their existing eCommerce platform by adding the icoris API checkout in order to provide greater flexibility when running promotions and product offers directly to shoppers without the need to restrict or customise their existing platform.
The underlying icoris basket API allows any retailer or merchant to add a flexible basket to any sales channel, cms website or app.