“We needed a data source that could transcend the problems we’ve experienced in the past. That was DataOne.” Jason Seligman, founder of VIN Viper
Beverly, MA (PRWEB) January 15, 2015
DataOne Software, a division of Dominion Dealer Solutions and a leading provider of automotive data and software solutions, today released a case study detailing the advantages VIN Viper has gained from using DataOne’s VIN Decoding solutions.
VIN Viper was the first to introduce a mobile vehicle appraising solution for the auction lane that can quickly provide used vehicle valuations from scanned VIN barcodes. With its MarketMetrics™ product, VIN Viper initially pulled data from big book valuation providers and used it for their vehicle data needs, including VIN decoding. While this worked, they were not satisfied with the performance and limitations that resulted from this approach. As a result, VIN Viper decided to use DataOne as their data and VIN decoding standard to provide the speed, flexibility and accuracy they need for their products.
“Our success depends on having a strong data foundation and extremely accurate VIN decoding,” said VIN Viper founder Jason Seligman. “We needed a data source that could transcend the problems we’ve experienced in the past. That was DataOne.”
With the help of DataOne’s VINBasic™ product, VIN Viper is able to provide dealers with much faster results, a more flexible interface, and standardized vehicle descriptions. With these enhancements, MarketMetrics™ more effectively meets the needs of the fast-paced auction environment it serves. “DataOne’s VIN decoding and data solutions play a key role in our being able to crunch all the data,” said Seligman.
Click on the link below to learn more about how DataOne’s VINBasic™ product has helped VIN Viper deliver speedy vehicle appraisals to its customers.
Case Study: DataOne / VIN Viper
About DataOne Software
Since 1999, DataOne Software has fulfilled unique content and data needs in the automotive marketplace, providing businesses with cost-effective data integration and support for rapid technology development. The company sources automotive and related content including data and media, and was one of the first companies to make automotive content available by web service. Today, DataOne Software, as a division of Dominion Dealer Solutions, provides data and materials to most segments of the automotive industry, including insurance, warranty and service contract sectors, transportation, federal and state agencies, newspapers and print, as well as the auto dealer marketing sector. For more information about DataOne Software automotive content, visit http://www.dataonesoftware.com, call 877.438.8467 or e-mail sales(at)dataonesoftware(dot)com.
About Dominion Dealer Solutions
Dominion Dealer Solutions helps car dealers attract, retain, and service customers for life. Dominion Dealer Solutions' marketing performance system includes: lead generation, mobile apps, reputation management solutions, web-based customer relationship and lead management tools; custom digital marketing tools including websites, SEO, SEM, digital advertising, specialized data aggregation; and, inventory management analytics including market reports. Every OEM and more than 60 percent of auto dealers nationwide utilize the Dominion Dealer Solutions' technologies to solve their marketing challenges.
Dominion Dealer Solutions is a division of Dominion Enterprises, a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, parenting, and travel industries. Headquartered in Norfolk, Virginia, with 3,300 employees in the United States, Canada, England, Spain and Italy, the company provides a comprehensive suite of technology-based marketing solutions, and more than 45 market leading websites. Millions of For Rent® and HotelCoupons.com® publications are distributed across the U.S. each year. For more information, visit DominionEnterprises.com.