(PRWEB) January 15, 2015
MFSI Government Group (MFSI), a Service Disabled Veteran Owned Small Business (SDVOSB) has announced the launch of, Battle Ready International, a new product line that includes firearms and other tactical accessories. This is the first of several coming announcements regarding MFSI’s growth and diversification plans.
“We have partnered with Israel’s premiere firearms manufacturer, BULTransmark, Ltd (BUL), to import the M-5 line of tactical, high capacity 1911 pistols, used extensively by special operations, military/SWAT, law enforcement, and competitive shooters throughout Europe, Asia and Latin America,” said George M Tronsrue III, MFSI’s Founder/Owner and President. “This is the first time that BUL has distributed its combat proven, M-5 line of ‘double stack’ pistols to the United States and we are both proud of BUL’s selection of us and looking forward to the opportunities that lie ahead”, he continued. “BUL clients include Israeli Special Forces, Mossad and many other SWAT and Spec Opns organizations around the world, so we are very excited to sell the M5 line to US markets—consumer gun enthusiasts, competitive shooters and ordinary people who want the best in a self defense weapon, as well as to federal and state law enforcement entities and our own government, military and Special Operations Forces (SOF),” Tronsrue said. “We strongly believe that we have a very compelling value proposition and are clearly on the right side of the supply-demand equation here, which is a good thing!” he concluded.
“Battle Ready’s M-5’s are built on a fiber-reinforced polymer/steel frame and come standard with a match-grade heavy ramped bull-barrel, full length guide rod, fiber optic front sight, lowered and flared ejection port, extended ambidextrous thumb safeties, match-grade hammer, high-ride grip safety, and an integral magwell—all right out of the box!” said Evan Bailey, MFSI’s VP of Business Development, who has led this business initiative for MFSI. “BUL is a great and responsive partner who manufactures world class firearms. We are working together to import the full BUL product line by mid-2015, which will provide more high quality, high value choices for American shooters and our military and LE communities as well,” Bailey said.
Roy Salem, VP Marketing for BUL stated, “Each M-5 is manually and carefully assembled to ensure the highest level of performance, safety and reliability. We have over 30 years of highly successful experience in the firearms business and pride ourselves on the reliability and durability of BUL products, under some of the very toughest conditions and environments on Earth,” he continued. “We really liked Battle Ready’s business and market knowledge, in addition to their team’s military and shooter backgrounds, which strongly aligned with our own. We believe they will compete well in this market and earn a meaningful slice of market share as we grow together over the next several years. We will give them our full support,” Salem concluded.
Both Tronsrue and Bailey are former Army officers and graduates of the US Military Academy at West Point, NY, in 1978 and 2004, respectively. Bailey served two combat tours—Iraq (2006-2007) and Afghanistan (2009-2010)—earning 2 Bronze Stars for his combat service, while earning two Masters degrees during this same timeframe. Tronsrue was an airborne ranger infantry officer for 5 years before being injured in a line of duty accident in 1983 and was subsequently medically retired as a Captain. As a youth, Tronsrue was a Junior NRA shooter, becoming a Distinguished Expert by the 7th grade. His father, (COL, Ret) George M Tronsrue Jr. (West Point Class of 1952), was his shooting coach, a highly decorated combat veteran (two tours in Vietnam) and a 4 year shooter/letterman on Army’s Rifle Team while a cadet there. MFSI’s Director of Tactical Products, Damian Schwiethale, has been a competitive shooter since he was a young teenager, is a founding member of Comp-Tac.com and also holds advanced firearms certifications with John Farnam’s Defensive Training International and Ross Botha’s Defense Solutions HTC.
“We need to focus on our market segment, gain initial brand awareness, momentum and distribution capacity in the first half of 2015,” Tronsrue stated. “The M5 line competes in the double stack market and we offer a product that is equal or better in 13 key categories side-by-side with it’s main competitors, but right now, we are introducing our BUL M5 pistols at 35-50% lower cost than other leading models in the USA, which is a tremendous value to our future clients. Importantly, our distributor and/or dealers can still make equal or better margins with our market approach, so everybody wins,” Tronsrue concluded.
About MFSI: Formed in 2010, MFSI is a federal government contractor supporting several key DoD programs, in addition to commercial business activities in the “global crisis response” market for large companies through a recently formed joint venture. MFSI is a federally registered government contractor that holds a Federal Firearms License (Section 8), which enables the import of arms and ammunition. MFSI’s Battle Ready International brand seeks to find, import, partner or manufacture unique, high-quality tactical products, equipment and accessories to its government, commercial and consumer clients. MFSI is a SDVOSB committed to hiring veterans whenever possible and making a positive difference through its various endeavors. For more about MFSI, visit their website.
About Battle Ready International: Battle Ready International is a Service Disabled Veteran Owned Small Business (SDVOSB) that searches the world to bring you the very best tactical products. Battle Ready International believes that good people need good gear, plain and simple. No matter what the task, tactical or sport, the quality of gear makes a difference and can save lives. This is why Battle Ready International works with specialty manufactures who are dedicated to their craft. Each of Battle Ready International’s partners adheres to a reliable motto: do one thing and do it better than anyone else. When the situation is tough and demanding, we believe it’s always best to be Battle Ready! For more in Battle Ready International, visit their website or Twitter.
About BUL: Formed in 1990, BUL offers a complete line of pistol models, trigger systems, sizes and calibers to a vast array of clientele to include: Law-abiding citizens, Security companies, NGO’s and the Elite Government, military and law enforcement communities. Since inception, BUL has focused exclusively on pistols and is proud to be world leaders in that profession. BUL pistols combine proven, old-time legacy and design, the most modern, state-of-the-art materials, machinery and technology, superb craftsmanship and an affordable and attractive price versus the competition. For more on BUL, visit their website.