Lifestory Research Reports: Kenmore Recognized as America’s Most Trusted Kitchen Appliance Brand in National Study

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Kenmore ranks highest in trust among kitchen appliances according to Lifestory Research 2015 America’s Most Trusted study released today. Kenmore was the most trusted in all kitchen appliance product categories measured in the study including refrigerator, cooktop range, and dishwasher brands.

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Kenmore ranks highest in trust among kitchen appliances according to Lifestory Research 2015 America’s Most Trusted TM study released today. Kenmore was the most trusted in all kitchen appliance product categories measured in the study including refrigerator, cooktop range, and dishwasher brands.

The study, in its inaugural year of measuring kitchen brand appliances, examines trust among residential customers actively shopping for a specific kitchen appliance. More than 10,000 consumers throughout the United States participated in the study in which they evaluated how much they trust 24 different kitchen appliance brands within each category measured.

“Trust is the new measure by which consumers evaluate the companies that serve them,” said Lifestory Research President and CEO Eric Snider. “Product manufactures have recognized the importance of gaining the trust of those that are shopping and using their products. Customers have told us that most kitchen appliances are likely to function and serve their needs, but when it comes to making purchase decisions, they seek out those brands that they trust.”

In the Lifestory Research America’s Most Trusted TM Study, consumers indicated their level of trust among twenty-four refrigerator brands, twenty-four cooktop ranges brands, and twenty-four dishwasher brands. Trust was measured through the Lifestory Research Net Trust Quotient Score. This score is based on the fundamental perspective that every organization’s customer can be divided into three categories: “advocates,” who feel a significant trust toward a given brand; “neutrals,” who trust a specific brand, but do not see a specific brand as standing on the shoulders of other brands in regards to trust; and “antagonists,” who are skeptics with little, if any, trust in a specific brand. Scores are standardized with 100 being equal to the overall average. Scores can array above and below the 100 point average.

America’s Most Trusted Refrigerator Brand

As the 2015 Lifestory Research America’s Most Trusted TM Refrigerator Brand, Kenmore produced a Net Trust Quotient Score of 124.7. The other top 5 trusted refrigerator brands included in order (2) General Electric (117.8), (3) Frigidaire (117.4), (4) LG (114.3), and (5) Whirlpool (111.8).

America’s Most Trusted Cooktop Range Brand

As the 2015 Lifestory Research America’s Most Trusted TM Cooktop Range Brand, Kenmore produced a Net Trust Quotient Score of 127.2. The other top 5 trusted refrigerator brands included in order (2) General Electric (126.5), (3) LG (113.1), (4) Whirlpool (107.0), and (5) KitchenAid (106.2).

America’s Most Trusted Dishwasher Brand

As the 2015 Lifestory Research America’s Most Trusted TM Dishwasher brand, Kenmore produced a Net Trust Quotient Score of 124.2. The other top 5 trusted refrigerator brands included in order (2) Whirlpool (119.9), (3) General Electric (118.4), (4) LG (112.7), and (5) Maytag (111.3).

Detailed information about the study can be found at http://www.lifestoryresearch.com/most-trusted/

About Lifestory Research

Headquartered in Newport Beach, Calif., Lifestory Research is a trusted national independent market research firm focused on consumers and their homes. We take a consumer-centered approach to helping developers, home builders, financial institutions, product manufactures, utilities, and organizations serving customers in their homes. We provide timely analysis that allows our clients to make informed decisions. Our research is backed by in-depth consumer and market intelligence that drives confident business decisions. http://www.lifestoryresearch.com

About America’s Most Trusted TM Award

America’s Most Trusted TM is a designation awarded to companies that provide services or products to customers in their home. The award was first established in 2012 by Lifestory Research, a national consumer research firm. Companies and categories currently awarded the designation of America’s Most Trusted TM include: home builders, active adult resort home builders, electric utilities, kitchen appliance brands, laundry appliance brands, and residential Realtor organizations. Awards are based upon the collection and evaluation of thousands of consumer surveys administered over the course of a 12 month time period. Detailed information about the study can be found at http://www.lifestoryresearch.com/

Charts and graphs extracted from this press release must be accompanied by a statement identifying Lifestory Research as the publisher and the Lifestory Research 2015 America’s Most Trusted TM study as the source.

No advertising or other promotional use can be made of the information in this release or Lifestory Research survey results without the express prior written consent of Lifestory Research.

Lifestory Research 2015 America’s Most Trusted TM Refrigerator Brand
Rank    
1    Kenmore    
2    General Electric (GE)    
3    Frigidaire    
4    LG    
5    Whirlpool    
6    Samsung    
7    Matag    
8    Sub Zero
9    KitchenAid
10    Amana
11    Viking
12    Bosch
13    Electrolux
14    Five Star
15    Wolf
16    Hot Point
17    Miele    
18    Jenn-Air    
19    Thermador    
20    Roper    
21    Dacor    
22    Asko    
23    Fisher & Paykel    
24    Gagganeau    

Source: Lifestory Research 2015 America’s Most Trusted TM Refrigerator Brand

Charts and graphs extracted from this press release must be accompanied by a statement identifying Lifestory Research as the publisher and the Lifestory Research 2015 America’s Most Trusted TM Refrigerator Brand as the source. No advertising or other promotional use can be made of the information in this release or Lifestory Research survey results without the express prior written consent of Lifestory Research.

Lifestory Research 2015 America’s Most Trusted TM Cooktop Range Brand
Rank
1    Kenmore
2    General Electric (GE)    
3    LG
4    Whirlpool
5    KitchenAid
6    Samsung
7    Matag
8    Viking
9    Amana
10    Frigidaire
11    Hot Point
12    Jenn-Air    
13    Electrolux
14    Bosch
15    Wolf    
16    Sub Zero    
17    Five Star    
18    Miele    
19    Thermador    
20    Dacor    
21    Roper    
22    Asko    
23    Fisher & Paykel    
24    Gagganeau    

Source: Lifestory Research 2015 America’s Most Trusted TM Cooktop Range Brand

Charts and graphs extracted from this press release must be accompanied by a statement identifying Lifestory Research as the publisher and the Lifestory Research 2015 America’s Most Trusted TM Cooktop Range Brand as the source. No advertising or other promotional use can be made of the information in this release or Lifestory Research survey results without the express prior written consent of Lifestory Research.

Lifestory Research 2015 America’s Most Trusted TM Dishwasher Brand
Rank    
1    Kenmore    
2    Whirlpool    
3    General Electric (GE)
4    LG
5    Matag
6    KitchenAid
7    Samsung
8    Bosch
9    Frigidaire
10    Electrolux
11    Amana
12    Viking
13    Sub Zero
14    Miele
15    Five Star
16    Hot Point    
17    Roper    
18    Wolf    
19    Fisher & Paykel
20    Asko    
21    Jenn-Air    
22    Dacor
23    Thermador
24    Gagganeau

Source: Lifestory Research 2015 America’s Most Trusted TM Dishwasher Brand

Charts and graphs extracted from this press release must be accompanied by a statement identifying Lifestory Research as the publisher and the Lifestory Research 2015 America’s Most Trusted TM Dishwasher Brand as the source. No advertising or other promotional use can be made of the information in this release or Lifestory Research survey results without the express prior written consent of Lifestory Research.

Detailed information about the study can be found at http://www.lifestoryresearch.com/most-trusted/

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Eric Snider
Lifestory Research
+1 (949) 234-6940 Ext: 100
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