Heverlee Belgian Lager Debuts in Major US Cities

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The traditional Belgian beer offers consumers a taste of tradition.

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"Heverlee is a rediscovered original and I am very proud to see a quality Belgian beer re-emerge for a new audience after being all but lost for hundreds of years.”

Heverlee, an authentic Belgian lager whose recipe dates back to medieval times, is now available in select East Coast cities. Heverlee was first crafted by the Park Abbey monks in Leuven, Belgium, and while other abbeys focused on darker, heavier ales, the Park Abbey monks pioneered a lighter, more refreshing lager type. Looking to revive the traditional lager in modern times, master Brewer and Leuven native, Joris Brams has perfected the recipe and is thrilled to bring the refreshing Belgian Pils to U.S. shores.

"In Medieval Europe, the monks forged the way with beer, but their knowledge and craft was almost wiped out when brewing became commercial,” said Brams. “The more I researched, the more I discovered how talented, and how important the monks were, particularly from the Park Abbey. I knew I’d found something special. Heverlee is a rediscovered original and I am very proud to see a quality Belgian beer re-emerge for a new audience after being all but lost for hundreds of years.”

The secret to Heverlee’s smooth Pils taste is the unique combination of barley, specially selected hops and a much slower, more traditional brewing process than those employed by mass brewers today. Heverlee is Belgian Born and Brewed.

Heverlee, which is 4.8% ABV is launching in Boston, New York, and Philadelphia on draft and in six-packs.

Special launch events, including an intimate tasting session with Master Brewer Joris Brams are scheduled at the following locations:

  • New York on January 27th at BXL East, 210 East 51st Street from 7:00PM to 9:00PM
  • Philadelphia on January 28th at Garrett Hill Ale House, 157 Garrett Avenue, Bryn Mawr from 5:00PM to 7:00PM & Eulogy Belgian Tavern, 136 Chestnut Street from 8:30PM to 10:30PM
  • Boston on January 29th at The Merchant, 60 Franklin Street from 5:30PM to 8:30PM.

For more information about Heverlee and the Abbey visit: http://www.heverlee.com or https://www.facebook.com/HeverleeBeerUSA or https://twitter.com/HeverleeBeer.

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About Heverlee:
Heverlee is a traditional Belgian-style lager created in association with the Abbey of the Order of Premontre, in Leuven, Belgium. Inspired by the beers first brewed by the monks in medieval times, the brand was created by brewer Joris Brams in 2012. Heverlee offers a light, smooth taste owed to the simplicity of the recipe as well as a slow, traditional brewing process. Heverlee is Belgian Born & Brewed. Heverlee will be available on draft and in six-packs in Boston, Philadelphia and New York. To learn more about Heverlee visit: http://www.heverlee.com or like the brand on Facebook at https://www.facebook.com/HeverleeBeerUSA or follow the brand on https://twitter.com/HeverleeBeer.

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Rebekah Grim
PMG PR
+1 (802) 863-3929 Ext: 117
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