Global and US Mobile Content Market 2011 - 2017
(PRWEB) January 14, 2015
Improved marketing, changing consumer trends, improvements in mobile gaming and increasing mobile bandwidth are the key factors that are promoting the growth of the mobile content market.
The global and the U.S. mobile content market was valued at US$6.5 billion in 2011. After growing at a CAGR of 19% from 2011 to 2017, the market is expected to be valued at US$18.6 billion by the end of the forecast period.
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The report is titled “Mobile Content Market - Global And U.S. Industry Analysis, Size, Share, Trends And Forecasts 2011 – 2017”. The report has been published by Transparency Market Research, a market intelligence firm. It divulges critical data that will help visualize market opportunities for its users.
The report says that the key factors of growth for the mobile content market are increasing disposable incomes, introduction of advanced features, and innovative products and technologies. A highly competitive market with constantly improving technology and reducing prices, along with greater Internet speeds for mobiles will support the mobile content market in the years to come.
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The key restraining factors that are discussed in the report are the decreasing sales of ringtones along with multiple marketing and distribution problems. The report also mentions that the opportunities outweigh the restraints, making it a positively growing market.
Other growth drivers explained in the report include the formation of joint ventures between marketers and publishers, along with the changing role played by the device and its network in the mobile content market. The rise of social networking and the vast multiples of products in the market are also providing a growth for the mobile content market. A successful distinction made between free content and fee-based content will also create market opportunities for content providers.
Browse Press Release of Mobile Content Market :
The report states that the mobile gaming sector was the dominant sector in the mobile content market, with a revenue share of 53.3% in 2011. The sector is expected to grow further to hold a revenue share of 61.7% by 2017.
The report further dissects the mobile content market according to geography to reveal that the largest market was provided by North America, more specifically, the U.S. The country held a revenue share of 30.3% in 2011. This dominance is expected to increase further to a share of 41% by the end of the forecast period.
A great role in the mobile content market is played by the changing consumer trends. A consumer will always draw comparisons of content features, innovative technologies, and smart devices. This ensures that a variegated demand for mobile content will continue as more and more models are released in the coming years.
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