Official Cali Prime Releases New Collection and Accompanying Campaign

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On Monday, January 12th 2015, clothing company Official Cali Prime released their brand new "Hate Free" collection and accompanying campaign, a collaboration with musician Jon Bellion.

On Monday, January 12th, clothing company Official Cali Prime released their brand new "Hate Free" collection and campaign, a collaboration with the incredibly talented Jon Bellion. The 5 piece collection consists of two beanies, two iPhone cases & a sweater, and can be found at

The focus of Cali Prime's Hate Free (HF) campaign is to promote acceptance. We are living in a generation where discrimination is a real problem. Cali Prime recognizes this and wants to give you a voice! A voice to take a stand against hate and promote acceptance.

The members of Team Cali Prime worked hand in hand with musician Jon Bellion on the HF campaign. When asked what HF meant to him, Bellion replied "Living Hate Free is me waking up every morning knowing that even if someone hates me or doesen't like who I am, I want to learn to be ok with that. I want to still be able to love them. That's the only way true change, and true positive change, can come."

The surprise of the collection are the all new HF iPhone cases, which mark Cali Prime's first non-clothing accessory. There are two color options (black or white), and the case features the HF logo and Cali Prime signature. There are cases available for the iPhone 5/5S, 6, and 6 Plus. Two beanies (black and navy) with a new Cali Prime logo embroidered on the front, and a comfortable navy sweater featuring the HF logo, round out the new collection.

Along with the collection, Cali Prime will be running a HF campaign promoting acceptance through their various social media outlets. Owner Stephen Carmel hopes the HF campaign will help others in the community. "When I was approached with the HF idea, it brought me back to when I first wanted to start Cali Prime, and saw this as a great idea for us to be real." Carmel said. "To me, it means being humble and grateful, especially towards others and how we treat them. I have personally been through a lot, and this will hopefully be an opportunity for us to eventually help others."

Accompanying the debut of the new collection and campaign is a special video interview with collaborator Jon Bellion. To view the video, click the following link:

Official Cali Prime is a streetwear company based in Huntington Beach, CA. Their debut line and web store was released in November 2013. For more information about Cali Prime and their services, or to find a store near you, visit If you have any questions, comments, or inquiries, contact a member of Team Cali Prime at officialcaliprime(at)gmail(dot)com or call 949.510.3358. Cali Prime: Sharing West Coast Confidence with the World.

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