The Bon-Ton Store, Inc. Raised $430,000 in Donations to Support Boys & Girls Clubs of America This Holiday Season

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The Bon-Ton Store, Inc. Raised $430,000 in Donations to Support Boys & Girls Clubs of America This Holiday Season

The Bon-Ton Stores, Inc. (NASDAQ: BONT), parent company of Bon-Ton, Bergner’s, Boston Store, Carson’s, Elder-Beerman, Herberger’s and Younkers department stores, raised $430,000 in donations, in partnership with Mario Lopez, through its Give the Gift of a Great Future Campaign this holiday season. The campaign gave customers the opportunity to show their support and help raise funds to support Boys & Girls clubs of America from October 1 through December 24, 2014. Since 1994, Bon-Ton has donated over $2 million to the Boys & Girls Clubs of America focused on impacting the local community.

“I am honored to have been a part of the Bon-Ton Stores holiday promotion in support Boys & Girls Clubs of America. Their efforts help drive great futures for kids in need,” said Mario Lopez, Alumni Ambassador for Boys & Girls Clubs of America.

Kathryn Bufano, president and chief executive officer of The Bon-Ton Stores, Inc., said, “We are thrilled with the support that our local communities have shown this holiday season in support of the Give the Gift of a Great Future Campaign. We are proud to be able to support such a wonderful organization that prepares our youth for their futures.”

Consumers were presented with a variety of ways to get involved with the Give the Gift of a Great Future Campaign. An exclusive plush teddy bear was sold in-stores and online for $7, in which 100% of the proceeds were donated to Boys & Girls Clubs of America. Additionally, shoppers who donated $3 while shopping at Bon-Ton, received special coupons and discounts to use in-stores and online during the holiday season. On social media, fans were asked to pin their holiday picks from Bon-Ton onto their personal holiday wish list Pinterest boards and would then be entered into the 8 Weeks of Wishes sweepstakes. For every Pin, Bon-Ton donated $1 to Boys & Girls Clubs of America.

About The Bon-Ton Stores, Inc.
The Bon-Ton Stores, Inc., with corporate headquarters in York, Pennsylvania and Milwaukee, Wisconsin, operates 273 stores, which includes ten furniture galleries and four clearance centers, in 26 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner’s, Boston Store, Carson’s, Elder-Beerman, Herberger’s and Younkers nameplates. The stores offer a broad assortment of national and private brand fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings. The Bon-Ton Stores, Inc. is an active and positive participant in the communities it serves.

For store locations and information visit http://www.bonton.com. Join the conversation and be inspired by following Bon-Ton on Facebook, Twitter, Instagram, Pinterest and the fashion, beauty and lifestyle blog, #LoveStyle.

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Christine Hojnacki
The Bon-Ton Stores, Inc.
+1 646-443-2062
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