Abel Communications Selected by Federal Realty to Promote “The Stories,” a New Community and Concept for Active, Older Adults

Share Article

Baltimore-based PR Firm Chosen to Deliver Messaging, Media Relations, and Grassroots Event Support

News Image
"We are energized by the vision of Federal Realty and Smart Living 360 to offer something completely new to the market." Greg Abel, President of Abel Communications

Abel Communications is pleased to announce that the growing Baltimore public relations firm has been selected by Federal Realty Investment Trust to promote The Stories at Congressional Plaza, a new community and concept designed for older, active adults. Abel Communications is charged with developing and executing a comprehensive media and public relations program to build awareness for the 48-unit project, located in Rockville, Md.

With The Stories, Federal Realty and strategic partner Smart Living 360 are addressing a gap in the living options offered to today’s older adults. Building on its key principles of connection, access and simplicity, The Stories will offer modern, amenity-rich apartments intended to inspire and empower residents to “write their next chapter.”

“The Abel Communications team understood that we are literally and figuratively breaking new ground with The Stories,” said Deirdre Moore Johnson, Senior Director Asset Management for Federal Realty Investment Trust. “Abel’s energy, creativity and passion for innovation both in the residential and real estate category inspired us.”

The PR program will focus primarily on media relations and grassroots marketing initiatives, targeting the Rockville/Greater Washington market. Key program elements include messaging and positioning, media relations, content development and event strategy and support.

“This is an exciting new project for us for several reasons, not the least of which is the opportunity to work with a large, best-in-class company such as Federal Realty,” said Greg Abel, President of Abel Communications. “We are energized by the vision of Federal Realty and Smart Living 360 to offer something completely new to the market.”

The Stories is part of Congressional Plaza, a 380,000 square foot shopping center anchored by The Fresh Market, The Container Store and Last Call by Neiman Marcus. Construction is expected to be complete by the fall of 2015.

To learn more about Abel Communications, please visit our website. To learn more about The Stories, please visit http://www.thestories.com.

About Abel Communications
Abel Communications is a results-driven public relations firm that helps companies and organizations reach their most important audiences. With offices in Baltimore and Harrisburg, PA, we offer a range of services including comprehensive communications planning, media relations, and strategic content development and placement. By working collaboratively and putting our journalism background and instincts to work, we help businesses generate buzz for their brands and leads for their products and services. We support clients in several industries, with a focus and strength in technology, professional services, consumer, senior living and non-profits. For more information, visit http://www.abelcommunications.com.

About Federal Realty
Federal Realty is a recognized leader in the ownership, operation and redevelopment of high-quality retail based properties located primarily in major coastal markets from Washington, D.C. to Boston as well as San Francisco and Los Angeles. Founded in 1962, our mission is to deliver long term, sustainable growth through investing in densely populated, affluent communities where retail demand exceeds supply. Our expertise includes creating urban, mixed-use neighborhoods like Santana Row in San Jose, California, Pike & Rose in North Bethesda, Maryland and Assembly Row in Somerville, Massachusetts. These unique and vibrant environments that combine shopping, dining, living and working provide a destination experience valued by their respective communities. Federal Realty’s 89 properties include over 2,400 tenants in approximately 20.1 million square feet of retail space and 1,500 residential units.
Federal Realty has paid quarterly dividends to its shareholders continuously since its founding in 1962, and has increased its dividend rate for 47 consecutive years, the longest record in the REIT industry. Federal Realty shares are traded on the NYSE under the symbol FRT. For additional information about Federal Realty and its properties, visit http://www.FederalRealty.com.

About Smart Living 360
Smart Living 360 is a development and operating company focused on delivering innovative living experiences with a particular focus on older adults. We believe that that many of today’s older adults wish to rewrite their life course, opting for a life different than traditional retirement. We partner with our members by designing and enabling living environments that appeal aesthetically and enhance personal well-being, deliver select services and amenities in a customized and easy to use fashion, and adapt as one’s needs change, often leveraging technology. We are presently focused on developing and operating great apartment and condominium homes tailored for older adults in walkable, intergenerational, mixed-use urban and suburban areas. For more information, please visit http://www.smartliving360.com.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Adrienne Peres
Visit website