Growing Midwest-Based Third Party Administrator Launches New User-Focused Website

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After experiencing major growth in the last few years in terms of member enrollment and service offerings, Cypress Benefit Administrators has recently launched a new, more user-focused website with expanded content. The third party administrator re-designed its existing site to provide more employee benefit resources to visitors, better organize all information and simplify access.

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In building the new site, we considered feedback from our user base and looked at ways to enhance the overall experience for everyone.

Headquartered in Wisconsin with clients in all 50 states, Cypress Benefit Administrators recently launched a new website that was re-designed to better serve its growing client and partner base, and represent its full line of customizable administrative services and employee benefits.

Main highlights of the third party administrator’s website upgrade include:

  • Content portals organized by user type – member, employer, provider and broker
  • A Knowledge Center that serves as a single access point to a variety of employee benefit resources, including articles, video content and related links
  • A new blog, ”Tom’s Take,“ covering hot topics in the TPA industry and written from the perspective of company president and CEO, Tom Doney

The new website also offers convenience, featuring account log-in access from every page of the website. Additionally, it provides visitors with quick access to the latest news and happenings related to Cypress and details on the entire suite of employee benefit services the TPA provides.

“In building the new site, we considered feedback from our user base and looked at ways to enhance the overall experience for everyone,” said Doney. “The streamlined portals were a top request, and people really wanted a single source where they could access a variety of employee benefit resources.”

As part of the re-design, a Knowledge Center was created to organize industry-related tools and information of multiple formats, with plans to add more content regularly.

For visitors who are new to Cypress, the site also includes an expanded section about the TPA. This includes everything from staff bios and type of clients served to information on affiliations, awards and partner testimonials.

“We know that more people are turning to the web to do their homework these days,” Doney said. “We developed this site with both client and prospect needs in mind.”

The new site can be accessed at http://www.cypressbenefit.com.

A privately held company headquartered in Appleton, Wis., Cypress Benefit Administrators has been pioneering the way toward cost containment in self-funded health benefits since 2000. The third party administrator (TPA) is the country’s first to bring claims administration, consumer driven health plans and proven cost control measures together into one package for companies ranging from 50 employees to thousands of employees. It serves employer-clients across the U.S. with additional locations in Portland and Salem, Ore., Omaha, Neb. and Denver, Col. For more information on Cypress and its customized employee benefits, visit http://www.cypressbenefit.com.

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Lori Van Handel
Willems Marketing & Events
+1 920.750.5020
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Tom Doney
Cypress Benefit Administrators
920.968.4613
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