Hires Marketing and Brand Maven James Revell from Ticketmaster

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Former Ticketmaster Executive to Ignite Marketing and Brand Joins Executive Team to Cement Company Footprint's my goal to elevate in being ubiquitous for all things endurance sports., provider of comprehensive and frictionless engagement cloud-based applications encouraging social interaction and enhancing the experience of putting on, promoting and attending events, today announced James Revell has joined the company as vice president of global marketing. In this role, Revell will build its global marketing organization, showcasing’s event registration services, developing its brand, orchestrating their digital, traditional marketing and media strategy from the company’s headquarters in La Jolla, CA.

With over 18 years of core marketing and brand experience, Revell has been a part of leading some of the top consumer television, cyber security and media brands most recently as Senior Director of Digital Marketing & Distribution for North America at Ticketmaster. He’s had a seat on the Alumni Board for both his undergraduate and graduate schools, San Jose State University and Notre Dame de Namur University respectively.

“We are absolutely thrilled with James’ addition to our leadership team. His deep background and vast relationships in the content, entertainment, ad tech and media spaces are assets of his that he is already leveraging,” said Gregg Parise, CEO of “With his entrepreneurial wiring and track record with global brands, I know James brings the needed acumen and discipline to our organization in order to succeed and scale.”

“What an amazing opportunity to step in early with and be a part of a passionate team with innovative solutions for event organizers,” said James Revell. “Our mission, vision, and core values are focused. We live by these and it’s my goal to elevate in being ubiquitous for all things endurance sports and beyond.” Investors include Eric Schmidt's TomorrowVentures, Joe Lonsdale via Anduin Ventures, Chris Burch via JCB Investments, Moore Venture Partners, DLA Piper Venture Fund, Wilson Sonsini Investment Co., Vandaele Capital and Arctaris Income Fund.

About is a mobile-first, socially-focused suite of cloud-based applications that provides an ideal solution for event organizers and event goers alike. Organizers benefit from a dashboard that features the necessary tools to manage, market and monetize their events—including detailed analytics, robust reporting with actionable insights, integrated marketing and outreach tools, enhanced payment options, and comprehensive functionality to create interactive communities and affinity around their brands. Event goers get access and inspiration via the site—a place to explore experiences based on interests, discover aggregated social content and share the experiences that matter most to them. Media Contact:

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James Revell
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