Trust is the new measure by which people judge brands.
(PRWEB) January 15, 2015
Trane ranks highest in trust among Heating and Air Conditioning System Brands according to Lifestory Research 2015 America’s Most Trusted Study released today. Trane was the most trusted HVAC system brand among residential consumers.
The study, in its inaugural year of measuring home appliances and systems, examines trust among residential customers. More than 10,000 consumers throughout the United States participated in the study in which they evaluated how much they trust different HVAC brands.
“Consumers now look to the trust they have in brands they purchase products from,” said Lifestory Research President and CEO Eric Snider. “Brands have begun to recognize the importance of consumer trust. When making purchase decisions, consumers seek out those brands that they trust.”
In the Lifestory Research America’s Most Trusted Study, consumers were asked about their trust among 16 different Heating and Air Conditioning System brands. Trust is measured through the Lifestory Research Net Trust Quotient Score. This score is based on the fundamental perspective that every organization’s customer can be divided into three categories: “advocates,” who feel a significant trust toward a given brand; “neutrals,” who trust a specific brand, but do not see a specific brand as standing on the shoulders of other brands in regards to trust; and “antagonists,” who are skeptics with little, if any, trust in a specific brand. Scores are standardized with 100 being equal to the overall average.
As the 2015 Lifestory Research America’s Most Trusted Heating and Air Conditioning Systems brand, Trane produced the highest Net Trust Quotient Score. The ranking of trust among the brands in the study in order are: (1) Trane, (2) Carrier, (3) Whirlpool, (4) Rheem, (5) Lennox, (6) York, (7) Bryant, (8) Rudd, (9) American Standard, (10) Heil, (11) Mitsubishi Electronics, (12) Goodman, (13) Payne, (14) Viega, (15) Climate Master, and (16) Daikin.
Detailed information about the study can be found at http://www.lifestoryresearch.com/most-trusted/
About Lifestory Research
Headquartered in Newport Beach, Calif., Lifestory Research is a trusted national independent market research firm focused on consumers and their homes. We take a consumer-centered approach to helping developers, home builders, financial institutions, product manufactures, utilities, and organizations serving customers in their homes. We provide timely analysis that allows our clients to make informed decisions. Our research is backed by in-depth consumer and market intelligence that drives confident business decisions. http://www.lifestoryresearch.com
About America’s Most Trusted Award
America’s Most Trusted is a designation awarded to companies that provide services or products to customers in their home. The award was first established in 2012 by Lifestory Research. Companies and categories currently awarded the designation of America’s Most Trusted include: home builders, active adult resort home builders, electric utilities, kitchen appliance brands, laundry appliance brands, and residential realtor organizations. Awards are based upon the collection and evaluation of thousands of consumer surveys administered over the course of a 12 month time period. America’s Most Trusted is a registered trademark of Lifestory Research.
Information from this press release must be accompanied by a statement identifying Lifestory Research as the publisher and the Lifestory Research 2015 America’s Most Trusted HVAC Brand as the source. No advertising or other promotional use can be made of the information in this release or Lifestory Research survey results without the express prior written consent of Lifestory Research. America’s Most Trusted is a registered trademark of Lifestory Research.