CraveOnline Media Teams with The Electronic Dance Music (EDM) Network for Exclusive Online/Offline Marketing and Event Partnership

Share Article

Serving its Massive Music Readership, CraveOnline will Produce Custom Content and Co-Host Activations with the EDM Network, While Also Overseeing their Rapidly Growing Advertising Inventory

Evolve Media's CraveOnline Media (http://www.craveonline.com), the largest online male lifestyle publisher, announced today a strategic online/offline marketing partnership with The EDM Network, owner of the world's premier destination for electronic dance music online, EDM.com. Furthering its commitment to premium music coverage and events, CraveOnline’s collaboration with The EDM Network includes co-hosted offline activations surrounding EDM festivals, custom video and social content creation with artist integration, and soundcloud account development for brands.

Sitting at the forefront of a six billion dollar industry, the EDM Network is not only the leading authority for one of the most highly influential music genres in the world, it also serves as a prime platform for reaching the 18-34 year old millennial demographic. With a passionate audience known for its extensive social activity, EDM.com garners 60 million monthly streams, along with 6.3 million social media followers. Their 1.65 million monthly US visitors invest heavily in events and experiences, and are often considered to be prominent influencers and tastemakers.

Similarly known for their passionate music audience, CraveOnline continues to be the top lifestyle publisher for influential millennial males. The site consistently gives readers direct access to the biggest and most anticipated music events and festivals globally. Known for hosting live in-studio music showcases, CraveOnline also produces concerts with headlining bands and tirelessly covers all major events through exclusive access and backstage interviews.

The first product of the CraveOnline and EDM Network partnership can be seen in the following music video for DJ and producer, KDrew: https://www.youtube.com/watch?v=PEinChPDa6s&feature=youtu.be.

“The primary goal with EDM.com has always been to provide exciting, engaging, and valuable content for our readers. CraveOnline is an established tastemaker in the music space with goals perfectly in line with our own, so we couldn’t have found a better fit for accelerating the growth of our platforms,” said Ethan Michael Baer, Chief Executive Officer of The EDM Network. “This new partnership not only provides us with the tools necessary to expand our audience and improve our range of content, it will greatly enhance our ability to launch careers and empower artists around the world.”

“As an enthusiast publisher that goes far beyond basic music coverage, CraveOnline has earned its spot as an authority in the space by being present at every major festival, hosting activations, going behind the scenes with well-established artists, and becoming the platform for music discovery,” said John Keefer, General Manager of CraveOnline and Vice President of Evolve Media. “The beauty of our partnership with the EDM Network is that we have found a collaborator that not only shares our devotion to music, but brings with them a massive following of millennial influencers—making this a brilliantly natural fit.”

“EDM is the fastest growing music genre in the world and has quickly become the most effective platform for millennials to connect with one another. Given CraveOnline’s commitment to creating enthusiast content for millions of passionate millennial visitors, exclusively partnering with EDM Network is a truly organic next step in our mission to ignite conversation and provoke debate on topics that matter most,” said Geoff Schiller, Chief Revenue Officer of Evolve Media, parent company of CraveOnline Media. “We are excited to partner with EDM Network to deliver our brand partners first-to-market content and ad solutions, live event experiences and unparalleled access to talent.”

About CraveOnline Media, LLC
CraveOnline (http://www.craveonline.com) is the #1 male lifestyle destination reaching men ages 18-34 featuring video, movies, TV, music, sports, games, cars, humor and more. As the largest male lifestyle publishing company, CraveOnline Media attracts over 26 million unique visitors per month. CraveOnline strives to get users the most up-to-date and coolest content on the web. For advertisers, CraveOnline produces custom, integrated media programs that leverage rich media, video, mobile and social in ways that allow the marketing message to be an uninterrupted part of the user experience. Recent brand advertisers include Schick, Wrigley, IKEA, Universal, LG, Nikon, Coke, Pepsi, Unilever. The company is based in Los Angeles with sales offices in New York, Chicago, San Francisco, and Toronto. CraveOnline is part of Evolve Media (http://www.evolvemediallc.com).

Share article on socal media or email:

View article via:

Pdf Print

Contact Author

Annie Carone
Evolve Media
+1 (213) 415-8263
Email >