Global Power Sports Market Research Report 2014 Edition:

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Market Research has announced the addition of a new research report to its offering. The report, titled ‘Global Power Sports Market Report 2014 Edition,’ looks at the various types of power sports vehicles in the global market.

It analyzes the conditions of the power sports market in 2013. it looks into the major power sports projects in the pipeline, and profiles the major manufacturers of power sports vehicles.

The global market for power sports is divided into four basic categories: off-road vehicles, snowmobiles, personal watercrafts, and heavyweight motorcycles. The report looks into all four of these, analyzing the position of each manufacturer and the share of each regional sub market in each of the four categories.

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The subcategories in all these types of vehicles are also given special attention. Off-road vehicles are further subcategorized into the two segments of all terrain vehicles, or ATVs, and Side-by-Sides. North America takes up two thirds of the global ATV market. An overwhelming share of the heavyweight motorcycle market is taken up by the USA and Europe. These two regional power sports markets are examined in detail. The six categories of motorcycles covered in the report are: standard, sport, touring, cruiser, dirt, and dual purpose. The snowmobile market, two thirds of which is taken up by the USA and Canada, is divided into five categories: entry level, utility, mountain, touring, and performance. Personal watercrafts can be of three types: stand-up, sit-down, and multiperson.

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The research report looks at the major drivers and restraints faced by the global power sports market. One of the major drivers is the increasing affluence in their key markets. As consumers in North America and Europe become increasingly affluent and start accumulating more disposable income, more resources are set aside for recreational purposes. Though booming economies of Asia Pacific and Latin America such as China, India, and Brazil aren’t expected to take up a major share in the global power sport market by 2020, the growing affluence in these populous markets will help the power sports, if only gradually.

The United State’s slow but steady recovery from the 2008 recession is also helping the personal watercraft and snowmobile markets. Since the USA is a major consumer for all forms of power sports, this spells good news for the global power sports market during the report’s forecast period.

Rising costs of personal water crafts are expected to be a hindrance to the power sports market, as are the growing safety concerns about ATVs. Their environmental effect is also coming under the scanner, with the recreational nature of most power sports activities being frowned upon by increasingly environmentally conscious administrations. This will also be a significant restraint on the power sports market in North America and Europe.

The report also profiles major players in the power sports market, such as Honda, Yamaha, and Polaris. The former two lead the way in global sales of motorcycles, while Polaris is the major manufacturer of snowmobiles and off-road vehicles.

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