Synergy Services Appoints Kimball Norup to Lead Marketing and Alliances

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Contingent workforce management industry leader appoints Kimball Norup as Senior Vice President of Marketing & Alliances

Synergy is re-shaping how companies build and manage their total workforce. Every day we're helping our mid-market and enterprise clients to gain a competitive advantage by safely and cost-effectively engaging the talent they find on their ow

Synergy Services, a leading provider of solutions for managing the flexible workforce, today announced that Kimball Norup has been appointed as the Senior Vice President of Marketing and Alliances.

In this role Mr. Norup will lead Synergy’s marketing and industry partner efforts. He will be responsible for the full marketing stack, from strategy to execution, across all paid, earned, and owned channels. In addition he will build and manage a partner program with key players in the human capital management space.

According to Scott Zirbel, President of Synergy Services, “We’ve made substantial investments in growing our client services and technology capabilities this past year. With that foundation now in place we are ready to begin aggressively ramping up our business in 2015. We are very excited to have Kimball join our executive team and help take us to the next level. His industry experience and marketing acumen will be vital in our go-to-market efforts.”

"Synergy is re-shaping how companies build and manage their total workforce," said Norup. "Every day we're helping our mid-market and enterprise clients to gain a competitive advantage by safely and cost-effectively engaging the talent they find on their own. Synergy is poised for explosive growth and I am really looking forward to playing an active part in the company's continued success."

Norup brings a proven record of leadership in the human capital management and contingent workforce markets. Prior to joining Synergy, Kimball was Vice President and GM of the Western Region for MBO Partners. As the Senior Vice President and General Manager at Collabrus, he built the team and led the go-to-market efforts which resulted in significant growth in contract talent engagement across the Western United States. He also served as Chief Marketing Officer of Collabrus, and parent company M Squared Consulting. Norup served as Senior Vice President of Marketing for the Nelson Family of companies, including the staffing divisions, and WorkForceLogic. During this tenure, he also developed and managed a regional job board and an online portal for HR professionals. Earlier in his career Norup served in marketing leadership roles at eSolo.com, Noverus and as the President of Geodex International. He graduated from California Polytechnic State University, San Luis Obispo, with a BS degree in Civil Engineering and earned an MBA from the University of California at Davis.

About Synergy Services
Synergy Services is a global leader in IC compliance, employer of record, vendor based services and talent communities technology for the flexible workforce. Synergy’s industry-leading IC compliance program was developed within our Human Capital Practice in collaboration with Littler Mendelson, the largest labor and employment law firm in the U.S. For more than 13 years, Synergy Services has specialized in developing and delivering innovative solutions for managing our clients’ pre-identified contingent workforce populations. Synergy’s flexible workforce programs are currently being utilized by many Fortune 1000 companies.

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