Once & Again Store in Laguna Beach Is Setting Interior Trends in 2015 by Blending Inspired Home Furnishings with Contemporary Art

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Staying true to its roots Once & Again is setting a new trend this 2015 by opening of a fine art gallery within its Laguna Beach vintage home and furnishings store.

"Live life with no floor and no ceiling"

So, how does a small business owner stay in business in 2015? Ask Loraine Fiore, owner and brainchild of Once & Again in Laguna Beach. The name of her store was inspired by her love of vintage and her courage to start over in life after dealing with a sudden personal loss. Loraine is a passionate supporter and sits on the board of the Friendship Shelter, a non-profit for the homeless in Laguna Beach.

In 2013, she opened her retail business in North Laguna, which is located about a mile away from the trendy downtown area. "Finding an area between downtown Laguna Beach and Newport Coast allowed us to have a larger showroom and in addition, space for events. Since we don’t get the walk by traffic like the downtown stores, we have had to be creative with our marketing and be willing to adapt,” says Loraine.

Change has been a big part of the stores success. This Once & Again proprietress finds inspired furnishings with timeless appeal and interior accents that have unique personality. Each piece is hand-selected from all over the world and many of the finds are one-of-a-kind historical objects. On any given day, interior designers looking for original pieces and builders in need of era-specific items visit the store sourcing items for projects. Once & Again is considered the place to buy vintage furnishings with great prices.

Blending vintage interiors with remarkable works of contemporary art from emerging artists across the globe will adorn the walls within Once & Again. The store now displays Antoina Edwards fine art. Edwards is an artist and an art curator that has been curating galleries and procuring fine art for residential and commercial clients in the U.S and abroad since 1996. She has worked with some of today's most respected artists and galleries throughout California. The gallery area of the store will feature Frank Arnold in Spring of 2015. This Internationally collected artist is one of a very few successful, living artists, and is known as the top contemporary artist of sister city to Laguna Beach, Cabo San Lucas, Mexico. Frank Arnold, along with an exclusive roster of incredible groundbreaking contemporary artists will be on display by Edwards within the store.

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Gina Waggener
since: 02/2014
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