Primax Launches 2015 Bankcard Leadership Webinar Series on February 25 with First Webinar Entitled "The Hidden Power of Your Credit Policy"

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Primax will address the importance of developing and proactively maintaining a credit policy for the issuance of credit cards in "The Hidden Power of Your Credit Policy." This first webinar of its 2015 Bankcard Leadership Webinar Series will be presented February 25 at 11 AM and interested parties can register at http://www.primax.us.

Primax, a premier provider of credit and debit card issuing and merchant acquiring programs, today announced it will present a 2015 Bankcard Leadership Series webinar. The new series is designed to help community based financial institutions improve how they manage their bankcard portfolio and increase the profitability of their portfolios.

The first webinar, The Hidden Power of Your Credit Policy, is scheduled for February 25 at 11AM ET and will address the challenges and importance of developing and maintaining a proactive credit policy for the issuance of credit cards. Featured experts Susan Mylchreest and Joli Wood have held senior operational roles for over 25 years at Butterfield Bank, Scotiabank, StellarOne Bank and First Union.

“We are excited to launch our 2015 Bankcard Leadership Series,” stated Brad Singer, General Manager of Primax. “Credit policy is a great opportunity for financial institutions to further enhance their overall commercial and consumer banking relationships.”

Said Susan Mylchreest, Executive Director of Cyberlis, “Too often credit policies are rigidly set up front and not proactively managed over the life of the program. As a result, many portfolios fail to thrive. In this first webinar we’ll address this challenge with best practices including dynamic behavior scoring, risk based pricing, and benchmark metrics for profitable portfolios.”

Register online at http://www.primax.us or call (781) 756-8214.

About Primax
Primax provides financial institutions and businesses with exceptional, customizable payment card programs. With a wide array of credit, debit, prepaid and private label card products available, Primax supports clients with personalized support relationships, professional project management services and data processing provided by a global leader in financial services. For more information visit primax.us.

About Cyberlis
Cyberlis is a boutique management consulting firm founded in 1999 that helps community banks and credit unions to achieve and manage successful payment strategies on time and within budget. Cyberlis covers all aspects to ensure its clients’ operational capabilities align with their strategic objectives.

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Patricia Piraino
Primax
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