String’s Dealer Positioning System Rolls Out Newly Designed Route Planner at NADA Convention

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Welcomes The King Group and Drive Digital to their Agency Partner Program

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String Automotive, provider of the auto retail industry’s first and only dealership intelligence platform, announced today new enhancements to the Dealer Positioning System, including a newly designed Route Planner designed to proactively surface data-based marketing and strategy recommendations to dealers. The company also announced the latest members of its partner program utilizing the Dealer Positioning System® (or DPS), The King Group and Drive Digital.

String’s DPS today introduces a newly redesigned home page, now called the “Route Planner”, which provides a starting point for dealers and their agency partners to map strategy and proactively improve marketing and inventory performance. New action items now take precedence on the home page so that dealers immediately see what issues and opportunities need their attention, from underperforming campaigns to spiking local demand for a particular model. The DPS automatically suggests ZIP codes to focus conquesting, PMA and/or model-based campaigns, taking dealers directly into maps featuring sales, registration and demographic data to help shape the recommended campaign.

Dealers can also track progress toward monthly sales goal targets and view data with year-over-year and period-over-period comparisons, enabling a complete picture of effectiveness over time.

The latest release also utilizes updated data from Experian Automotive that better reflects changing media consumption habits, with enhanced focus on mobile and tablet usage vs. more traditional media, so that all relevant outlets are included. Dealers and their agency partners use this demographic data to better geographically target campaigns and adjust messaging and advertising strategy to speak to specific consumers likely to buy particular models.

“We continue to identify and implement improvements to our dealership intelligence platform to enhance the user experience,” says Ken Kolodziej, String Automotive’s Founder and CEO. “The DPS empowers dealers and their agency partners to map the most direct route to sales success. We’re constantly crunching the numbers, freeing dealers up to focus on making confident decisions and executing smart campaigns. We’re thrilled to expand our agency partner program to bring dealership intelligence to even more dealers in 2015.”

“At Drive Digital, we consult with dealers to fill the gap that often exists between marketing and dealership operations,” says CEO Will Perry of the new Nashville-based consultancy. “The insights from the String Dealer Positioning System help us identify opportunities in the local market, align dealer processes, set data-driven strategies, track the execution of campaigns, and easily demonstrate results.”

“The marketing intelligence that String Automotive delivers to our agency isn’t just data. It’s actionable data that we can use with our clients for planning and making real-time marketing decisions,” says Richard King, president of the King Group, a New Jersey-based agency providing complete market research and ROI-based planning for their dealer clients. “It’s made our team more effective. It’s made our clients more profitable. King and String…it makes the difference.”

NADA Convention & Expo

Join String Automotive at NADA in San Francisco, CA January 22nd – 25th, 2015 in booth #6634W and speak with String and its data and agency partners to learn how to help dealers sell the right cars to the right buyers using the right message. To learn more, find String Automotive here:

  • String’s San Fran Shindig, held Thursday, January 22nd, 2:00 - 6:00 PM at Local Kitchen and Wine Merchant, 330 1st Street, San Francisco. This Automotive Marketing Roundtable will focus on how data is revolutionizing the way dealers think about their market -- and the way you work with your agencies and vendors to plan, execute and measure campaigns. Join String and some of its agency and data partners to learn what's new in String's Dealer Positioning System, and how you can use it to hypertarget your marketing to sell even more cars in 2015.
  • String will be co-presenting with data partner Experian Automotive on Saturday, January 24th, 10:00-11:00 AM at the Experian Automotive, booth #719S
  • Demos available at String’s certified agency partner Stream Companies, booth #6052W

About The Dealer Positioning System

String Automotive’s patent-pending Dealer Positioning System helps auto dealers navigate today’s dynamic market with the only vertically-integrated dealership intelligence solution available. The DPS combines multiple sources of data from inside and outside the dealership to provide a rich, actionable view of local markets and an objective view of what – and who – is working for each dealership. But the DPS goes beyond just identifying current wins and potential issues, providing a visual view of data that saves time, shapes strategy and makes money for dealers.

About String Automotive

Founded in 2005 and based in Newton, MA, String Automotive delivers transparency, insights and innovation to forward-thinking dealers. String’s dealership intelligence platform, the Dealer Positioning System (or DPS), takes the pulse of each dealership’s local market and guides dealers to make the most profitable, proactive decisions for every store and unique situation. When used in concert with vendors and agency partners, this powerful analytics solution simplifies choices like how to spend marketing dollars, what inventory to stock and where to conquest by letting a dealer’s data drive decisions.

For more information or to request a demo or user session at NADA, please visit us at


For more information contact:
Dina Pradel
VP of Marketing

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Dina Pradel
String Automotive
+1 617-216-6890
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