Minimizer Conducts Its Latest Market Research for Aftermarket Accessories

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Minimizer recently conducted its latest industry research to better understand the aftermarket parts and accessories perceptions, trends and needs of heavy-duty fleets and owner-operators.

Minimizer Conducts It's Latest Market Research for Aftermarket Accessories

Responses to the survey identify quality as a key factor affecting a customer’s decision to purchase aftermarket parts. Minimizer is the epitome of quality.

“Minimizer is a brand with a reputation for quality, durability and standing behind its lifetime guarantee. We’ve earned our reputation by listening to customers and doing our research,” said Craig Kruckeberg, CEO and Chief Visionary at Minimizer.

He continued, “We value the opinions of the distributors we partner with and the customers who purchase our products. So, we once again took to the market—fleet and owner-operators—and asked them to tell us what matters most when they purchase aftermarket parts and accessories.”

Valuable insight was garnered about sourcing of heavy-duty aftermarket truck parts. The research showed that buyers choose quality and service over price.

Minimizer’s aftermarket parts and accessories research was completed in 2014. The research revealed new insights and helped solidify anecdotal knowledge about the heavy-duty trucking marketplace. More than 700 truck operators responded to the survey.

Quality ranked high with 48 percent of respondents selecting “perceived quality” as the most important factor in making a truck parts and accessories purchase. Price came in at a distant second at 28.1 percent.

“Responses to the survey identify quality as a key factor affecting a customer’s decision to purchase aftermarket parts. Minimizer is the epitome of quality,” said Jason Rhoads, Director of Marketing at Minimizer.

“We have a lifetime warranty on our aftermarket parts because we are confident in the quality of the American-made products we manufacture. Furthermore, we know that quality products provide our customers with long-term savings and an overall lower lifecycle cost,” added Kruckeberg.

Buyers find that aftermarket parts, such as Minimizer fenders, tend to be priced lower and outperform stock equipment. Market leaders like Minimizer provide a lifetime warranty that provides an incomparable return on investment.

Minimizer’s satisfaction ranking also revealed that respondents who have used Minimizer aftermarket products reported that they were extremely satisfied with their customer service experience, in part, because of the quality built into the product.

“Minimizer’s market research on aftermarket parts and accessories is an extension of what we already do – listen to our customers. Industry-leading market research complements our ability to act on industry demand. We’re excited about its results and look forward to on-going Minimizer research,” said Kruckeberg.

For more information or to contact a dealer, call us at (800) 248-3855 or visit our website or email us at info(at)minimizer(dot)com.

About Minimizer
Leveraging 30 years of manufacturing expertise at its state-of-the-art manufacturing facility in Blooming Prairie, Minnesota, Minimizer delivers fenders, bracket kits, the NEW Tire Mask, floor mats and accessories that will enhance the performance of all makes and models of over the road trucks, construction vehicles, or agriculture equipment.

Minimizer has been family owned and operated for three generations. The Company manufactures its products in the USA and makes everything tough enough to please tough people in a tough industry.

Protect your vehicle with Minimizer products. The toughness is unmatched as seen on this Minimizer promotional video entitled “Proving Grounds.”

To order Minimizer heavy-duty products find a distributor by clicking here. Minimizer poly fenders and related products are available exclusively through Minimizer distributors.

For more information or to contact a dealer, call us at (800) 248-3855 or visit our website or email us at info(at)minimizer(dot)com.

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Ryann Palmer
StepStoneGroup
+1 9522331474
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