Horizon Blue Cross Blue Shield of New Jersey honored with 2015 Digital Edge 25 Award for using technology to serve its members

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Horizon BCBSNJ will be honored at the AGENDA 15 Conference March 31- April 1, 2015 in Florida

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Horizon is committed to improving the health care experience of our 3.7 million members by being innovative, so we are extremely gratified to be placed on a short list of top companies using technology to better serve customers

Horizon Blue Cross Blue Shield of New Jersey (Horizon BCBSNJ) has been named as a 2015 Digital Edge 25 honoree, produced by IDG Enterprise media brands CIO and Computerworld and the CIO Executive Council. The Digital Edge 25 awards honor enterprises that have leveraged digital technologies such as social, mobile, analytics and cloud to achieve highly significant transformation or innovation for their business, to give them a competitive “digital edge.”

“Horizon is committed to improving the health care experience of our 3.7 million members by being innovative, so we are extremely gratified to be placed on a short list of top companies using technology to better serve customers,” said Douglas Blackwell, Senior Vice President and CIO, Horizon BCBSNJ.

To become a 2015 Digital Edge 25 honoree, Horizon BCBSNJ demonstrated how mobile technology was integrated into the Managed Long-Term Services and Supports (MLTSS) program. Initiated in July, 2014 through Horizon BCBSNJ’s Medicaid Managed Care subsidiary company – Horizon NJ Health - MLTSS features home-based care for eligible Medicaid members. The new program challenged Horizon BCBSNJ to choose and deploy mobile technology for care delivery and administration in the field for thousands of members.

“We took an entirely new approach to ensure excellence in service to our MLTSS members,” said Erhardt Preitauer, Senior Vice President, Government Programs, Horizon BCBSNJ and CEO, Horizon NJ Health. “We custom-built all the right technology and processes in a very aggressive timeline, delivered on unique requirements on or ahead of schedule and ensured that our passionate and dedicated team members were technically equipped to perform.”

"The Digital Edge 25 awards competition was extremely competitive, with many nominations demonstrating enormous business value from mobile, data analytics and other digital innovations,” said Anne McCrory, vice president of marketing and content strategy for the IDG Enterprise events team and a conference chair. "Those selected by our judges stood apart for executing initiatives that for example, drove much greater customer engagement, higher sales conversions and even new lines of business.”

This prestigious award focuses on the cross-functional business leadership that drives success in the digital business environment, as every business leader must have a strategic digital vision and focus. Selected by a panel of industry experts and business executives, winning applications are driving greater customer engagement, higher sales conversions and new product delivery mechanisms, as well as revenue and profit growth.

Horizon BCBSNJ will be honored at the AGENDA 15 Conference March 31- April 1, 2015 in Florida.

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About Horizon Blue Cross Blue Shield of New Jersey
Horizon Blue Cross Blue Shield of New Jersey, the state’s oldest and largest health insurer is a tax-paying, not-for-profit health service corporation, providing a wide array of medical, dental, and prescription insurance products and services. Horizon BCBSNJ is leading the transformation of health care in New Jersey by working with doctors and hospitals to deliver innovative, patient-centered programs that reward the quality, not quantity, of care patients receive. Learn more at http://www.HorizonBlue.com. Horizon BCBSNJ is an independent licensee of the Blue Cross and Blue Shield Association serving more than 3.7 million members.

About IDG Enterprise
IDG Enterprise, an International Data Group (IDG) company, brings together the leading editorial brands (CIO, Computerworld, CSO, InfoWorld, ITworld and Network World) to serve the information needs of our technology and security-focused audiences. As the premier high-tech B2B media, data and services company, we leverage the strengths of our premium owned and operated brands, while simultaneously harnessing their collective reach and audience affinity. We provide market leadership and converged marketing solutions for our customers to engage IT and security decision-makers across our portfolio of award-winning websites, events, magazines, products and services. IDG’s DEMO conferences provide a platform for today’s most innovative and eye-opening technologies to publically launch their solutions.

About CIO Executive Council
The CIO Executive Council, now in its 10th year, is not only a global peer advisory community offering leadership services to the office of the CIO, but a tireless public advocate for this great profession. Through numerous programs tackling the inherent challenges IT professionals are all faced with, the Council has made a tremendous impact to practitioners, aspiring leaders and their organizations. Most recently the CIO Executive Council’s widely recognized Journey to the Future-State CIO and digital C-Suite work has raised the eye brows of CEOs in an effort to better position you and align you with expectations.

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Thomas Vincz
Horizon Blue Cross Blue Shield of New Jersey
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