SuperBreak Report 14 Per Cent Increase in Revenue for Valentine's Breaks

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Short Break Specialist, SuperBreak, Reports a +14% Increase in Revenue for Valentine’s Day Breaks Compared the Same Period Last Year

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Customers look to take advantage of Valentine’s Day 2015 falling on a weekend

Yorkshire based tour operator, SuperBreak, has reported increased traffic volumes over the last 4 weeks compared to last year for romantic breaks, as customers look to take advantage of Valentine’s Day 2015 falling on a weekend.

The firm are offering more than 70 1 or 2-night Valentine’s Day packages across a variety of key destinations in the UK starting from £74.50 per person. Customers will be able to choose from a choice of 2-4* hotels, with many of the packages also including breakfast, dinner and complimentary gifts of sparkling wine and chocolates. A 1-night Valentine’s Day package at The Falcon Hotel in Stratford-upon-Avon with a full English breakfast, 3 course dinner, bottle of Prosecco and box of chocolates included starts from £94.50 per person.

In addition to SuperBreak’s Valentine deals, the short break specialist are offering a range of great value breaks aimed at customers looking for a romantic getaway this February. A 2-night break at a 3* London hotel with tickets for the Magic of London Tour, plus a Champagne Tea and Cruise, starts from £146.25 per person. London theatre breaks to see Shakespeare in Love and afternoon tea, dinner and spa inclusive breaks are also among the extensive range, as well as the tour operator’s current 3 nights for 2 January offers on selected European destinations.

The short break specialist also revealed that customers planning Valentine’s Day breaks are more likely to book last minute, with 41% of bookings for 2014 made in the last 4-weeks leading up to the occasion. This year’s sales for the firm are already looking encouraging as they report a +14% increase in revenue during the first two weeks of January compared to the same period last year.

Valentine’s Day breaks in 2014 saw London, Paris and Edinburgh as the most popular destinations booked through the tour operator, with 2015 already showing a similar trend. The firm’s 3rd highest grossing destination booked so far for a short break over the Valentine’s Day period is Reykjavik, showing that customers are not averse to choosing alternative romantic destinations over popular traditional ones.

Head of Marketing, Jacquie Fisher commented: “We’ve seen a noticeable increase in demand for romantic breaks this year with Valentine’s Day falling on a weekend, and our fantastic choice of great value breaks means we can cater for everyone’s taste and budget. From cosy hotels with 3 course dinners and complimentary gifts included, to jetting off on a 3 night for 2 offer to romantic hotspots such as Paris and Venice!”

About SuperBreak: With more than five million people visiting SuperBreak.com each year, millions of couples, single travellers, families and friends rely on SuperBreak to book their short break. With 5000 plus hotel partners in both UK and overseas destinations, and great availability and rates for theatre breaks, attraction tickets, events at the O2 arena and flight inclusive breaks, SuperBreak can offer an outstanding depth and breadth of UK and overseas short breaks.

With 30 years of travel experience, SuperBreak has a reputation for providing excellent quality and customer service. Both ATOL and ABTA bonded for peace of mind, SuperBreak is a reliable brand trusted by travel agents and customers.

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Khalid Amin
Superbreak
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