Loyalty360 and DataCandy Present: 5 Steps to Assess the Health & Effectiveness of Your Loyalty Program

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DataCandy to present a webinar that outlines how marketers can assess the value of their loyalty programs from the customer’s perspective

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This webinar presents a fascinating look at how marketers can detect those warning signs and, more importantly, what actions they can take to remedy and improve their loyalty programs.

While marketers can significantly benefit from the convenience of an automated loyalty platform, staying on auto-pilot without regular inspections can be costly.

This webinar will outline a comprehensive check list to help marketers assess the value of their loyalty programs through the eyes of their customers. Attendees will learn how to recognize the key warning signs that indicate adjustments are needed and what they should be doing to ensure loyalty program success and ROI.

On Feb. 19, 2015 at 1 p.m. EST, Loyalty360 will host a webinar titled, “5 Steps to Assess the Health & Effectiveness of Your Loyalty Program,” which will be presented by DataCandy.

Key topics of the webinar discussion include:

  • Key indicators that your loyalty program needs a refresh
  • Is your loyalty program as engaging as it can be?
  • Using loyalty program data to close the gap on what customers say and what customers actually do
  • Best practices to maintain the health and relevancy of your loyalty program

The featured webinar speaker will be Luc Garneau, who is a loyalty industry strategist with an outstanding track record for implementing loyalty best practices and proven methodologies to help retailers achieve a profitable outcome for customer retention investments.

“Any marketer that has a loyalty program always wants to know how they can enhance or improve it on a regular basis, and any warning signs to look for,” shared Erin Raese, President of Loyalty360 – The Loyalty Marketers’ Association. “This webinar presents a fascinating look at how marketers can detect those warning signs and, more importantly, what actions they can take to remedy and improve their loyalty programs.”

Marketers are invited to join Loyalty360 and DataCandy on Feb. 19, 2015 at 1 p.m. EST to learn how to effectively monitor, maintain, and improve their loyalty programs. To register for this webinar and for more information, visit: http://loyalty360.org/conferences/event/5-steps-to-assess-the-health-effectiveness-of-your-loyalty-program

About Loyalty360
Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers. For more information, visit loyalty360.org.

About DataCandy
DataCandy (formerly FANBOX) is a North American leader in loyalty and gift card software solutions for the retail and hospitality sectors. Since its inception in 2002, DataCandy has led the way in providing customer engagement solutions to more than 4,000 locations across Canada and the United States. The DataCandy technology platform has achieved global demand for its ability to obtain the real-time customer and SKU-level data needed to generate targeted and relevant promotions. DataCandy is simple to interface, scalable for growth, secure for financial transactions and provides multichannel capabilities. To learn how unwrapping customer insights can drive customer relationships, email getinfo(at)datacandy(dot)com, call 514-903-DATA or visit http://www.datacandy.com.

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Erin Raese
Loyalty360
+1 (513) 800-0360 Ext: 130
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