GetUSales' new blog addresses ways to effective market a landscape business.
(PRWEB) January 19, 2015
GetUSales, a marketing automation firm, has just released an educational blog titled "Trouble marketing your landscape business?" The blog explains how to effectively market a landscape business by addressing four key customer hangups. The blog can be seen here.
The article suggests that, to effectively market a landscape business, business owners must address customers' four key hangups in their marketing.
The hangups that must be addressed include:
1. People don't understand how complex landscaping really is
To help them understand, including landscaping tips and tasks in marketing communications can encourage customers to try landscaping for themselves. GetUSales' Tony Bass Landscaping Success Automation Package includes two email marketing campaigns -- Monthly Landscaping Tips and 5 Secrets to a Lush, Green Lawn -- that give potential customers information they can use to care for their own lawns. The theory is that, once leads realize how much work it takes to create a beautiful, healthy lawn, they are more likely to call a professional to do it instead.
2. Build trust to eliminate "stranger danger"
Many people are wary of inviting strangers over to care for their lawn. To combat this, keep in tough with leads and customers often. The more customers see a business' name, the more familiar it will seem and the more comfortable the person will be with that company.
3. Stay in front of customers even in the off-season.
Out of sight, out of mind -- keep this in mind when considering marketing strategies. During the off-season, it's easy for customers to forget about the company they've worked with before, and they may be tempted by different competitors. Staying in front of customers all year long is an easy way to keep brand recognition strong between services.
GetUSales' Tony Bass Landscaping Success Automation Package includes seven email marketing campaigns that can be sent out through the year to keep the brand in front of customers every season.
The campaigns are:
- 5 Secrets to a Lush, Green Lawn
- New Customer WOW
- 5 Reasons Even Seasoned Gardeners Hire a Landscaper
- Monthly Landscaping Tips
- Top 5 Reasons to Love Having a Landscaper
4. Convert DIY-ers into landscaping believers
Landscaping is something many people can tackle on their own, but do they really want to? Convincing customers that there are benefits to hiring a professional landscaper is key to increasing business. GetUSales' Tony Bass Landscaping Success Automation Package includes two email marketing campaigns that accomplish this: 5 Reasons Even Seasoned Gardeners Hire a Landscaper and Top 5 Reasons to Love Having a Landscaper.
For more information, contact GetUSales at 855-834-4850 or visit http://www.landscapingmarketingsystem.com today.