President of PS&L to Speak on Enrollment Marketing for Faith-Based Colleges

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Jim Paskill of Paskill Stapleton & Lord to Address CCCU Chief Enrollment Officers on Unique Challenges for Christian Colleges

No two schools are alike and there is no magic formula that works for everyone.

James Paskill, President and Creative Director of Paskill Stapleton & Lord, is scheduled to address the 2015 Chief Enrollment Officers Conference on the topic of “What Role Does Faith Play in Your Enrollment Marketing?” The conference is sponsored by the Council for Christian Colleges and Universities (CCCU) and will be held at the Founders Inn & Spa in Virginia Beach, Va., February 18-20.

During his presentation, Paskill will share his experiences working providing enrollment marketing services to faith-based colleges and universities for more than 20 years. The Thursday session will review the pluses and minuses of various approaches to marketing faith-based educational institutions. Paskill also will explore the common traits of a successful enrollment campaign for faith-based colleges, and he will discuss the two factors that are a vital part of any faith-based enrollment program.

“Christian and faith-based colleges present themselves in different ways, either using faith as a focal point for their marketing campaign or mentioning faith as a passing reference,” said Paskill. “No two schools are alike and there is no magic formula that works for everyone. However, there are strategies and tactics that have proven consistently successful. The CCCU conference is the perfect venue to share those insights with college enrollment professionals.”

About Paskill Stapleton & Lord
Paskill Stapleton & Lord is a higher education marketing firm that specializes in working with colleges and universities to help them improve and maintain their enrollment health. Drawing from decades of experience, the PS&L team builds research-based communications plans to help clients meet their enrollment objectives. PS&L consults with senior enrollment staff on strategy and tactics to improve enrollment by developing effective websites, collateral material and advertising campaigns.

Find additional information on their website ( or by contacting Janet Sieff at 412-904-3133.

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