The industry has questions, and we’re here to provide the answers. Whether they want to ‘do it themselves,’ hire an agency or simply better understand what an agency does for them, this course is essential.
Melville, NY (PRWEB) January 19, 2015
Patient Recruitment Online (http://www.PatientRecruitmentOnline.com), a division of Direct Response Group, LLC, is launching its new Internet Marketing 2015 training program specifically for the clinical trial, patient recruitment, medical research, drug trial, clinical study and related markets. This program trains those involved in trials, studies and recruitment to use the Internet as an effective tool for patient recruitment.
Patient Recruitment Online’s president, Christopher Ulrich, comments “those involved in clinical trials, research and patient recruitment are some of the most prolific users of the internet, with 97% claiming the Internet is their own primary method of researching information. Yet less than 25% use it effectively as a recruiting tool.”
In a recent series of webinar surveys, those conducting trials, studies and patient recruitment claimed to use offline marketing, such as radio, print and television at a rate of 2-3x that of the Internet. “Yet nearly all indicate that this is not the medium they would use to find information,” Mr. Ulrich adds.
In this ten session, six week program, the course will include five pre-recorded lectures and five live Q&A sessions. The first four weeks will focus on website content and messaging; search engine marketing; social media marketing; and developing and implementing a media plan. The final pre-recorded lecture and Q&A session will cover topics to be determined by the participants during the first four weeks.
“The industry has questions, and we’re here to provide the answers. Whether they want to ‘do it themselves,’ hire an agency or simply better understand what an agency does for them, this course is essential.”
The course begins on Monday, January 19, 2015. However, additional attendees can join at any time within the first week, as the training sessions are pre-recorded, and the live Q&A calls will be recorded as well.
Normally priced at $997, the course has been reduced to $497 as part of a New Year’s promotion.
About Patient Recruitment Online
Since 2009, Patient Recruitment Online has helped those doing clinical trials, studies and general patient recruitment to achieve measurable results. Using targeted online advertising as opposed to blanket media buys, clients target specific types of participants with a far greater degree of accuracy, enabling them to reduce recruiting costs and time significantly. For information, visit http://www.PatientRecruitmentOnline.com or call (631) 649-8300.