Premiummedia360 Launches New Workflow Automation Operating System for the DRTV Industry

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Seamlessly connects networks and agencies in a standardized workflow process.

PremiumMedia360 today announced that the company's new “PD360” DRTV operating system is now available to national cable networks and advertisers.

Launched in 2012, the company focuses on providing networks with a single DRTV operating system for seamless connectivity to agencies and all of the emerging ad-tech systems, including programmatic, OTT, and other third-party proprietary systems. The result is a state of the art productivity tool that standardizes workflow and allows Networks to manage all aspects of their sales and order management in one place on a single dashboard.

"PD360 is not an exchange platform. Our system works as the 'last mile' of connectivity between Networks and DRTV agencies or any of the exchange platforms, ad tech systems, or marketplaces," says company President John Bowser. “We provide the networks with a complete operating and CRM system for managing their entire DRTV business, including pricing, sales, negotiations with agencies, and purchase orders,” he explains. “It magnifies everyone’s efficiency and streamlines the entire workflow, so networks and agencies can free up their people to concentrate on more valuable tasks."

The PD360 operating system was designed from the ground-up specifically for the Direct Response TV business. Networks benefit by the standardized workflow environment and online management tools. Key features for advertisers include the ability to view direct response rate cards in real time and to build media plans online. Agencies will find many time saving features that only come from being connected in real time to the Networks. As a cloud-based system, the PD360 does not require any software installation, so networks and advertisers can set up their account online in a matter of minutes.

“Whether a client is on the supply side or the demand side of the DRTV business, they will find the day-to-day task of selling, buying, processing, and managing all of their DRTV transactions automated and simplified, from order entry to post logs,” says company C.E.O. Robert DeGennaro. “Everyone using the PD360 system will gain multiple hours each day in found productivity,” he adds, “and that means an opportunity for new business and bigger sales without increasing your sales staff.”

The company is currently in discussions with media companies and will announce partnerships over the coming months.

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For more information about PremiumMedia360, please visit the company website at To schedule an interview, please call Ron Perkins at 800-818-8314 or email to rperkins(at)premiummedia360(dot)com.

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