Insert, a Platform for Mobile Apps, Raises a $5 Million Seed Round from Leading Private Investors

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The company, in stealth mode, was founded by Shahar Kaminitz, a serial entrepreneur, whose last company, Worklight, was acquired by IBM in 2012

Insert, a company developing a software platform that solves one of the core problems facing mobile app owners, announced today it has raised a $5 million seed round from Shlomo Kramer, co-founder of Check Point Software Technologies, Imperva, and Trusteer; and from Mickey Boodaei and Rakesh Loonkar, co-founders of Trusteer.

The company, which expects to remain in stealth mode until it launches its beta product, aims to free app owners to simply and easily leverage the power of their mobile assets. Mobile apps are becoming increasingly important for many consumer-facing businesses, but their architecture resembles that of the desktop applications of the past. This creates many challenges for business owners. Insert’s goal is to solve these challenges, letting app owners easily leverage the power of their mobile assets.

The funds raised will be used to hire employees - developers and product managers - to complete the platform’s beta version and launch a pilot with insert’s first customers.

Insert was established by serial technology entrepreneur Shahar Kaminitz, who serves as its CEO. Kaminitz was the founder and CEO of Worklight, which developed software for mobile app development and infrastructure. In 2012, IBM acquired Worklight. Shlomo Kramer was also an investor and Board member at Worklight.

“The product we’re developing is meant to help businesses realize the maximum value from their consumer facing mobile apps. We’ve spoken to market leaders in the mobile app space and they all indicate an urgent need for a platform such as insert, which will allow them to simply and easily leverage their significant mobile app presence” said Shahar Kaminitz, insert’s founder and CEO.

“Shahar’s rich experience and proven knowledge in the world of mobile is bound to propel insert to market leadership. Insert will be operating in a market that is worth tens of billions of dollars and that urgently needs a technology such as insert” said Shlomo Kramer, founder and chairman of the board of Imperva.

About insert
insert is a software platform that solves one of the core problems facing mobile app owners. Mobile apps are important to consumer-oriented businesses; yet, their underlying architecture resembles the desktop applications of the past, resulting in numerous challenges. insert’s platform frees app owners to simply and easily leverage the power of their mobile assets. insert is well funded and in stealth mode. Stay tuned at http://insert.io.

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Shahar Kaminitz
Insert.io
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