Austin, TX (PRWEB) January 20, 2015
Acknowledging that the “C” in CMO stands for Cojones, today nFusion announced the timeline and panel of judges for the second annual Cojones Awards, a showcase of the industry’s boldest marketers to be held during the SXSW Interactive Festival.
The Cojones Awards are a lighthearted way to celebrate some heavyweight marketers. It takes a combination of ingenuity, science and guts to be a modern marketer today, where marketing cloud technology and rich customer data are enabling brands to deliver compelling, personalized content to digitally connected consumers.
The industry’s most successful marketers have proven they have the courage – the cojones – to adopt change for the benefit of their companies and themselves.
Last year’s winners included bold marketers from Fiat Chrysler Group, L’Oreal, GoPro, JetBlue, Smirnoff, Motorola Solutions and Samsung. Read more at http://cojones-awards.com.
Key dates for the 2015 Cojones Awards:
February 16: Finalists announced
February 16-28: Tweet-2-Vote program
March 14: Cojones Awards winners announced
The Cojones Awards honor marketers in five categories:
1. Inspire: to build authentic brands with a sense of purpose
2. Be Bold: to disrupt the status quo and break out of the sea of sameness
3. Connect: to deliver meaningful customer experiences seamlessly across channels
4. Innovate: to implement new ways of engaging customers living a digital lifestyle
5. Transform: to build organizational capabilities to become modern marketers
This year’s awards panel of marketing veterans include:
Caren Fleit, senior client partner at Korn/Ferry and author of The Transformative CMO (@Korn_Ferry).
Jennifer Rooney, editor of Forbes CMO Network (@jenny_rooney).
Eduardo Conrado, SVP Marketing and IT at Motorola Solutions (@conradoeduardo; 2014 Cojones Award winner).
Kathy Button Bell, CMO of Emerson (@emerson_kathybb).
Rob Malcolm, former CMO of Diageo and currently executive in residence for the Center for Consumer Insight and Marketing Strategy at the University of Texas McCombs School of Business.
Download the e-book, How to Be Bold, a collection of modern marketing wisdom from the winners and finalists of the 2014 Cojones Awards.
Follow the conversation online via #CojonesAwards.
nFusion is the agency for today’s modern marketer. We understand that people experience unique paths to purchase, so we create persona-based customer journeys and apply our insights to architect smarter marketing communications. We know that brands need to reach people on the right device at the right time, so we think beyond paid media to create connections that deliver timely and relevant content when and where it has the most impact. We believe experiences influence people and build brand preference, so we design and deploy content-forward programs that persuade consumers and drive business results. And we think data and technology should fuel all marketing communications, so we create innovative platforms that put the right content in the hands of the right people at the exactly the right time and place. Headquartered in Austin, TX, we partner with B2B and consumer clients SanDisk, AMD and Samsung. nFusion is proud to have been recognized by AdAge as Small Agency of the Year - Southwest in 2014. Follow nFusion on Twitter, LinkedIn, Facebook or the agency website: http://www.nfusion.com.