Indigo Rolls Out Final Phase of XCCommerce's Omni-channel Promotions

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XCCommerce, a leading provider of transformative promotion solutions, announced today that Indigo Books and Music, Inc., Canada’s largest bookstore chain, has further enhanced its implementation of XCCommerce’s Promotion Suite across all its channels by rolling out the Central Coupon Module.

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“Consistent set up and execution of promotions and coupons has become more and more complex with the proliferation of channels and loyalty programs,” said Sumit Oberai, CIO & EVP Loyalty, Indigo.

Indigo has implemented the end-to-end Promotion Solution Suite including Promotion Management, Promotion Execution, and Central Coupon Management in 330 stores and across all sales channels including POS, mPOS, Kiosk, Consumer Mobile, and ecommerce.

More than ever, rapidly responding to changing market dynamics is imperative for retailers who wish to remain competitive. XCCommerce’s Promotion Solution Suite allowed Indigo to reduce the time it takes to define promotions and coupons, send them to all their sales channels, and execute them quickly and efficiently.

“Consistent set up and execution of promotions and coupons has become more and more complex with the proliferation of channels and loyalty programs,” said Sumit Oberai, CIO & EVP Loyalty, Indigo. “We needed a single solution that could support our Omni-channel promotion strategy, our brands’ unique loyalty and business requirements, and our various head-office, in-store and online systems.”

“We are keenly aware that managing and delivering promotions and coupons for multiple channels is complicated. We are delighted that our stable, robust, and function rich solutions have enabled Indigo to preserve their legacy investments, extend their promotion capabilities, and future proof their environments,” said Nabil Tabet, President, XCCommerce.

About XCCommerce (http://www.xccommerce.com) XCCommerce is a leader in providing transformative, state-of-the-art, promotion solutions. XCCommerce’s suite of products support retailers’ Omni-channel initiatives by providing an integrated platform with rich, full function applications that enable the set up, maintenance, and execution of complex promotions across all channels, delivering a cohesive customer experience at all points of purchase.

About Indigo Books & Music, Inc. (http://www.indigo.ca). With over 330 stores across Canada, Indigo provides its customers with the most inspiring retail and digital environments in the world for books and life-enriching products. As the largest book and specialty retailer in Canada, Indigo operates in all provinces under different banners including Indigo Books & Music, Indigo Books, Gifts, Kids; IndigoSpirit, Chapters, Coles and the online channel, http://www.indigo.ca

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Lesley Simmonds
XCCommerce
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