POPAI Announces the Debut of the Journal of Shopper Research and a Call for Papers

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POPAI debuts its official shopper marketing research publication and website, The Journal of Shopper Research (previously the Journal of Marketing at Retail). All interested parties now have an online resource and database at journalofshopperresearch.com.

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The mission of the Journal is to publish quality academic and commercial research that provides new knowledge and understanding of shopper behavior with the potential to improve business practice.

To better understand the implications of how the shopper marketing revolution is changing the marketing paradigm, POPAI (Point of Purchase Advertising International) announces the debut of the Journal of Shopper Research, previously known as the Journal of Marketing at Retail (JMAR).

With today’s shopper marketing expanding rapidly across the full path-to-purchase, supported by the proliferation of organizational resources and new vehicles that engage shoppers, an online resource and publication is needed to help inform professionals of the latest findings.

“The retail environment, technology, and shopping behavior are rapidly evolving, making the at-retail medium one of the most effective marketing channels in transforming a consumer into a shopper and, ultimately, a buyer," says Dr. Raymond Burke, Indiana University. "Marketers need to understand the customer, product, and contextual factors that are most influential in the shopper’s journey and drive the conversion of consumer demand into purchase.”

The Journal of Shopper Research is a double-blind peer reviewed journal, which stimulates and encourages research devoted to marketing at retail and shopper marketing.

“The mission of the Journal is to publish quality academic and commercial research that provides new knowledge and understanding of shopper behavior with the potential to improve business practice,” says Madeline Baumgartner, POPAI Research Manager.

The Journal of Shopper Research is currently considering papers for inclusion in its inaugural issue, which will be published in early 2015. Coverage includes, but is not limited to:

  • Shopper Marketing
  • Shopper Psychology and Behavior
  • Consumer Insights
  • Shopper Marketing Technology
  • Digital and Mobile Marketing
  • Point of Purchase Advertising
  • Global and Cross-Cultural Marketing at Retail
  • Branding and Brand Management In the Retail Environment
  • Retailing and Pricing

Special themed issues are planned on the topics of benchmarking the shopping experience, omni-channel retailing, and shopper analytics.

Submissions from practitioners, academics and other interested parties are warmly invited. Manuscripts may be submitted online via the Journal of Shopper Research website: http://www.journalofshopperresearch.com/

Please visit the site for additional information about the Journal and complete details on the submission and format guidelines.

Journal Contacts:

  • Dr. Raymond Burke, Indiana University, Editor-in-Chief, rayburke(at)indiana(dot)edu
  • Madeline Baumgartner, POPAI, Managing Editor, mbaumgartner(at)popai(dot)com

About POPAI
Point of Purchase Advertising International (POPAI), established in 1936, is the global association and arm for research and promotion of the in-store marketing industry. International in scope, its membership of more than 1,400 companies includes leading creators, manufacturers, buyers and users of this vital medium in the United States and abroad. POPAI conducts continuous research programs, which validate the important role of in-store marketing and disseminates this information to marketing, advertising, merchandising and sales promotion executives. For more information about POPAI, visit http://www.popai.com

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Katie Desir
POPAI
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