dbSignals Makes Debut With Next-Generation Marketing Automation Software Providing Hundreds of Millions of Leads In Affordable, Easy-To-Use Platform

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Cloud-based platform is priced differently than industry models to give small and medium-sized businesses the simple online marketing tools they need to compete

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dbSignals is thrilled to announce a system that sets a new standard. - Chris Lynde, founder and CEO

Broomfield, CO.-based dbSignals today announced the launch of its marketing automation software, a cloud-based multi-channel campaign design and database platform priced differently than competitors to fit the budgets of the underserved small and medium-sized business market. The debut follows more than three years of development, including a year of successful beta testing with numerous customers.

“In an industry that ranks cost of ownership, ease of use, and data integration as the most important criteria for evaluating marketing automation platforms, dbSignals is thrilled to announce a system that sets a new standard,” said Chris Lynde, founder and CEO. “The power of our database architecture and the intelligence of our machine learning platform is matched only by the ease of our marketing automation. The combination takes marketing automation to a whole new level and addresses a growing demand in the enterprise and small-and medium-sized business sector for both the business-to-business and business-to-consumer markets.”

dbSignals believes marketing automation is such an effective strategy to increase revenue and reduce costs that it has made it a goal to make its product affordable to all companies, regardless of size. Instead of the typical industry pricing model based on the number of records uploaded to the system, dbSignals maximizes the utilization of every customer record and lead, with the ultimate goal of increasing response rates and revenue. With that goal in mind, dbSignals has established a flexible approach to pricing and a base rate as low as $500 per month, driven by the number of users, campaign frequency and volume. The platform also sets a new standard in usability and set-up requirements, and can be up and running in a couple of days, not months.

“Studies show that 75 percent of companies using marketing automation platforms take up to six months to implement their platform, and seven percent take over a year,” said Lynde. “That’s far too long when you are trying to attract and retain customers in today’s competitive environment. We have specifically designed dbSignals to be easy to implement and use because marketing communications shouldn’t require technical consultants and database administrators.”

dbSignals is the only marketing automation software company offering inbound and outbound marketing services with an underlying distributed database platform that today houses multiple prospecting files including 235 million consumers, 115 million households, 60 million business contacts, and five million international business contacts.

“Our customers keep telling us they want to free themselves from the technical frustrations and complexities that come with some of these platforms so they can get back to marketing communications,” Lynde said. “We change all of that, and we make marketing automation simple and affordable.”

Key features of dbSignals include:

  • A browser-based platform featuring an intuitive drag-and-drop design studio and campaign management system.
  • A multi-channel hub offering any combination of email, landing pages, mobile LP, SMS text, website, direct mail, Twitter, Facebook, custom surveys, PURLs, Barcodes, QR codes and more.
  • An integrated database that contains customer data, a national business-to-business and business-to-consumer prospecting database, and a complete system of record that maintains campaign history and response data, including digital behavior, form registration, survey response and conversion.
  • Machine learning used to create self-learning algorithms that predict behavior and automatically adjust campaign criteria based on response to prior flights.

“dbSignals allows companies to streamline, automate, and measure customer acquisition and retention marketing tasks so they can increase operational efficiency and grow revenue faster,” said Mike Griffiths, founder and chief analytic officer. “Our proprietary database architecture and machine learning is done behind the scenes, automatically. It is the secret sauce used to create campaigns that learn from themselves and get smarter with every mailing.”

Forrester Research reports that companies that excel at marketing automation and lead nurturing generate 50 percent more sales-ready leads at 33 percent lower costs.

“With statistics like this, it is not hard to figure out why these platforms have become such a critical component of modern marketing processes,” Lynde said. “dbSignals is pleased to provide a new solution that can give smaller businesses the same powerful tools that, until now, have only been available to major corporations with big budgets.”

To learn more about dbSignals, visit http://www.dbSignals.com.

About dbSignals
Broomfield, Colorado-based dbSignals is a provider of marketing automation software and a wholly owned subsidiary of Club Holdings, LLC. Powered by machine learning technology, predictive analytics, and vast amounts of business and consumer purchase history and buying behavior, dbSignals provides everything a business needs to acquire and retain customers on one easy-to-use SaaS platform. The services are available direct and through white labeled resellers. Learn more at http://dbsignals.com/.

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