“We stand at the dawn of a revolution in customer relationship management. An era where every action and interaction with every customer at every point of contact will be part of an optimizing test," said Blair William McNea, CEO of RevGuard.
Affiliate Summit West, Las Vegas, NV (PRWEB) January 20, 2015
RevGuard, LLC, the creator of A/B testing-based customer lifetime value optimization, announced today the addition of Customer Lifetime Value (“CLV”) reporting fully integrated into the Lime Light CRM database. Customers using the Lime Light CRM and billing platform can now get full CLV reporting at the RevGuard portal as well as automated A/B testing results. RevGuard has branded the new feature, “Optimized CLV™."
“Our customers and prospects tell us that that the most important thing for improving their business is CLV reporting at a single point of contact. This allows our customers to analyze traffic channels, affiliates, pricing methods, product types, countries, etc. for profitability. Our new portal release allows them to get real time CLV reporting and to drill into detailed information for analysis,” stated Blair William McNea, CEO of RevGuard.
“This is an important milestone in our quest to put more and more actionable information into the hands of our customers. Now our customers will have live, real-time data showing them the CLV of their customers and will have a fully integrated tool in RevGuard to help them lift and improve CLV,” said Rick Del Rio, CEO of Lime Light CRM.
McNea added, “Combining the CLV reporting with our A/B testing, a customer can identify key trends for CLV and then put in place A/B testing to improve the quality of the traffic profitability and overall customer satisfaction. Our customers get actionable intelligence on CLV and the tool to actually move the dial to lift CLV and customer satisfaction.”
“We stand at the dawn of a revolution in customer relationship management. An era where every action and interaction with every customer at every point of contact will be part of an optimizing test. The era of customer interactions based on ideas and practices that are not grounded in data, testing, analytics and CLV optimization is rapidly coming to an end. The era of customer interactions optimized to lift CLV and, inherently, elevate overall customer satisfaction, made possible through analytical tools and Cloud-based infrastructure, has now begun,” said McNea.
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RevGuard is a Saas-based company which uses A/B and Multivariate testing in a Cloud-hosted environment to dramatically improve the profitability of its merchant clients. Optimized Customer Outcome (“OCO”) is a patent-pending technology that operates through Cloud-hosted IVR, hosted web and email applications which fully integrate into customer CRM’s. The addition of chat, text, social media and Live CSR (through integrated partners) testing is scheduled for completion in 2015. For more information on RevGuard OCO, please visit http://www.revguard.net or contact Walter Long, Sr. Vice President of Business Development at walter(at)revguard(dot)net.
About Lime Light CRM
Created for marketers by marketers, Lime Light CRM is one of the leading providers of CRM, continuity base processing and campaign management solutions. They understand the unique needs of a direct response marketer and provide flexibility and transparency to increase your return on investment. For more information on Lime Light CRM, please visit http://www.LimeLightCRM.com or call 1-800-455-9645.