Nashville, TN (PRWEB) January 21, 2015
SEG UNIVERSE is announcing its plan to start a new and improved Search Engine Optimization (SEO) program for 2015, keeping an eye on the changes Google plans to make this year. The company has made it very clear that it will always be compliant with any changes Google makes and will follow all new preferred practice guidelines. But as of now the old SEO procedures will be followed but soon new SEM strategy will be put in place.
Digit Bazar CEO Saurabh Verma said, “It is all about anticipating changes which are going to take place because over the years I have kept a close eye on Google and have done my best to anticipate. Also we are firm believers in the popular dictum ‘preparation meets opportunity’ and that is why we will be ready with any impending new change.”
Digit Bazar's U.S parent company SEG Universe's founder Saum Ghosh is someone who has had years of experience in Digital Marketing puts it quite bluntly: “2015 will be the year which will see the highest growth in the SEO market segment and if we are not prepared for any eventual changes which Google implements then we have no business to be in this line of work.”
But the real work is done by the SEO experts and Vipin Nirwal who is in charge of SEO department at SEG UNIVERSE is very excited about the new strategy which he is developing and says, “I have done the work every day for the last 5 years and now I have the experience and maturity to anticipate changes which will be made because there are many practices in SEO which are proving not as effective, and if and when Google will implement new changes I will be ready.”
Then the issue of content writing came about because without proper and effective content writing the entire SEO campaign any Digital Marketing firm runs will fail and that is why the head of content Balaji Subramanian said, “The new changes which we are anticipating based upon our experience will have a profound effect in the way content is normally written.” He did not elaborate any further as they do not want to give away their strategy for the coming months.
SEG UNIVERSE's Indian subsidiary Digit Bazar has been preparing a list of activities that can improve the digital presence of clients fighting neck to neck with their competitors ever since Google launched its latest algorithmic change both in the year 2014 and 2015. It’s just not about SEO, it has become a complete branding concept of late. We need to be more focused on the keywords which are helping get traffic and reducing bounce rate.