TIMEX Teams up with Global Sports Communication

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Timex, a leader in outdoor and sports performance timepieces, celebrates a new partnership with Global Sports Communication, one of the most prestigious agencies specialized in athletics and road race athletes.

Timex, a leader in outdoor and sports performance timepieces, celebrates a new partnership with Global Sports Communication, one of the most prestigious agencies specialized in athletics and road race athletes.

Timex will work closely with the athletes managed by this agency, which is based in the Netherlands as well as in Ethiopia and Kenya.

“We are delighted to work together with GSC and look forward to seeing the athletes use our products. This partnership perfectly fits our slogan, SHOW YOURSELF WHAT YOU CAN DO™,” said Bart van Schijndel, International Marketing Manager, Timex.

“I started with a simple stopwatch coaching the athletes, but today there are so many possibilities with timing, GPS and connected products. I am really happy that we found a partner in Timex that will give us access to the newest technologies in a very useful and wearable way.” said Managing Director and founder Jos Hermens, Global Sports Communications. “We know what the athletes need and Timex knows how to translate those needs into a watch with great features for the athletes.”

About Global Sports Communication:
Global Sports Communication is an athlete’s management, sports marketing and event management company based in the Netherlands. GSC represents some 120 athletes from 20 different countries including the world’s best athletes like World and Olympic champions Kenenisa Bekele, Stephen Kiprotich, Eliud Kipchoge, Abel Kirui, Florence Kiplagat and triple jumper Caterine Ibarguen. Follow GSC @globalsportscomm.

About Timex Sports Watches:
Timex has an unparalleled heritage of creating innovative, technologically advanced and reliable training devices for endurance athletes, having introduced the first licensed Ironman brand watch in 1986. The Timex® Ironman® brand legacy of leadership, innovation and style in international sport is evident in the brand’s extensive anthology of elite training devices and fitness aids. Fans are invited to engage with the brand on Facebook, Twitter and Instagram @TimexSports.

Timex’s presence in the fitness world has been evident for years via its past partnerships with the ING New York City Marathon , Virgin London Marathon and Ironman Kona World Championships With a wide array of wellness and training instruments priced at various levels, Timex has established a broad appeal to the millions of consumers who want to maintain a healthy lifestyle.

About the Timex Group:
Timex Group designs, manufactures and markets innovative timepieces around the world. Founded in 1854, Timex Group is a privately-held company headquartered in Middlebury, Connecticut with multiple operating units and over 5,000 employees worldwide. As one of the largest watch makers in the world, Timex Group companies produce watches under a number of well-known brands, including Timex, Timex Ironman, Timex Expedition, Nautica, Guess, GC, Salvatore Ferragamo, Versace, Versus and Opex. The Timex brand, launched in 1950, sells millions of watches each year worldwide.

FOR MORE INFORMATION:
Bart van Schijndel, +31 (0) 23 556 36 73, bvanschijndel(at)timex(dot)com

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Dorie Sanders
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