Milwaukee, Wisconsin (PRWEB) January 22, 2015
In May of 2013 the New York Times wrote an article entitled "How Diamonds Became Forever." In this article they explained that due to a masterful marketing campaign launched by a major diamond cartel, the diamond has been deemed the only acceptable stone for an engagement ring for nearly 75 years. The slogan “a diamond is forever,” was created in 1948 to convince customers that diamonds are the best thing on the earth when, in fact, they are detrimental to it. It’s time to set the record straight about the reality of these gems; here are the four top reasons not to buy a mined diamond:
1. Far From Eco-Friendly
The process of mining a diamond is quite saddening. With hundreds of open mining pits as large as 3/4 of a mile deep and 2.5 miles wide, these massive holes result in a significant loss of wildlife habitat. This constant destruction also greatly contributes to pollution of the habitats surrounding open pit mines. According to a May 2012 report in Yale Environment 360 in Eastern Zimbabwe, toxic chemicals and raw sewage are being released in rivers used for drinking and bathing causing illness and even death to local animals and villagers (source). Most Diamond mines are located in countries that do not require reclamation and restoration of the land once a mining operation is complete. This means that once a habitat is destroyed, it stays destroyed.
2. Even Farther from Human-Friendly
Many might think that “blood diamond” is just another Leo movie and that the killing of innocent people in order to obtain diamonds has stopped, but sadly this issue is still very real. To this day people are hurt or die all the time for the mined diamonds used in engagement rings. Blood diamonds are sold to fund armed conflict and civil war, which, according to a December 2006 article in National Geographic News, has resulted in more than four million deaths (source). This statistic does not include the millions of displaced or dismembered people due to the conflict diamond trade.
3. Insane Price Markups
Every retail company has to markup their products to remain profitable; nobody disagrees with that. But, mined diamonds remain one of the few true monopolies left in the world. According to a July 2010 article from the Washington Post, the largest controller of the world’s diamond supply holds inventory and artificially inflates prices to try to make them seem rare (source). In reality, there are billions of carats of diamonds that could be mined or sold. If this was done though, the price of diamonds would drop dramatically and so large corporations ensure they monopolize the market.
4. Not an Investment
Kyle Blades, Director of Marketing for 1215 Engagement stated "Diamonds are super rare, right? WRONG! To heighten intrigue, every company in the supply chain claims that their diamonds are rare and purchasing one is more of an investment than an expense. But, much like cars, they are a luxury and not an investment. Unless someone is buying the Hope Diamond, a normal gem quality diamond is about as rare as cotton candy or fried food at a state fair. Many people make the mistake of hanging on to a diamond ring for rainy day cash but this is nothing more than a fallacy. Those who try to sell their diamond rings will likely get pennies on the dollar."
After diving in to these four reasons why one shouldn’t buy a mined diamond, it can be a little disheartening; much like finding out the Easter Bunny isn’t real. But, there is some promise in the world of engagement rings. Thanks to new technologies, companies like Diamond Nexus, 1215 Engagement and Pure Grown Diamonds, offer excellent alternatives to mined diamonds. These alternatives include diamond simulants and lab grown diamonds. They allow customers to purchase an eco-friendly and ethical diamond without breaking the bank. Faith in humanity, and the environment, can be restored!