URAC Announces New Marketing Director

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Leigh George, PhD To Develop and Launch URAC's New Brand and Go-To-Market Strategy

URAC, a leader in promoting healthcare quality through accreditation, education, and measurement programs appointed Leigh George as director of marketing and communications. George will be developing a new brand for the company and is responsible for building and managing URAC’s omni-channel marketing ecosystem and content marketing strategy.

“Leigh’s background and business acumen spans all aspects of marketing and communications thus enabling her to deliver a powerful go-to-market strategy for URAC,” said Kylanne Green, chief executive officer of URAC. “She brings a wealth of experience at top agencies and a proven track record in delivering success to URAC.”

George has over fifteen years of experience helping clients develop, implement, and track marketing strategies for brand awareness, customer acquisition, relationship management, online engagement, and community management.

Before joining URAC, George was vice president in Ogilvy’s Social@Ogilvy practice, where she led branding, digital and social strategy for public and private sector clients, both locally and nationally, including Five Guys, Enroll America and the FDA.

Prior to Ogilvy, Leigh led branding and digital strategy teams at several digital agencies in the DC area. She is a frequent speaker on digital marketing, social media, and branding at conferences across the country.

“I am looking forward to collaborating with the URAC staff, clients, board members, and industry partners as URAC continues its successful transformation into a leading health care brand,” said George.

George holds a Ph.D. in branding history and theory from Binghamton University and a B.A. from Sarah Lawrence College.

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URAC is a national accreditation leader, offering over 30 highly regarded accreditation programs that span the healthcare spectrum. URAC programs are created and updated by independent industry-spanning experts to address the latest market trends and needs, offering a wide range of accreditation and benchmarking programs and providing a symbol of excellence for organizations to validate their commitment to quality and accountability. URAC’s accreditation programs are formally recognized by six federal agencies, as well as 48 states and the District of Columbia. For more information, visit http://www.urac.org, follow us on Twitter, friend us on Facebook, or visit our page on LinkedIn.

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Brooke Kane
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