Bell Litho® Adds Fifth Patent To Brand and Marketing Automation Portfolio

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On January 6, 2015, The United States Patent and Trademark Office issued Bell Litho’s Fifth US Patent in online SaaS Marketing and Brand technologies.

“Many Fortune 500 companies have emphasized the shift to online collaboration services. Companies such as Bell Litho have responded with innovation, and have established intellectual property positions as a by-product.

Bell Litho, Inc., announced that it has been granted US Patent 8,928,932 by the United States Patent and Trademark Office. The grant kicks off 2015, the 50th year of Bell Litho’s operations, and represents the fifth patent in the firm’s intellectual property portfolio.

The patent, “System and method for creating multi-formatted documents via an online portal,” covers the automation of the online creation, synchronization, and production for marketing documents for a common campaign.

Bell Litho’s technology division—Bell Litho Internet Solutions (BLIS)—has incorporated this patent into SpeedMarketing® Brand Management Service, the company’s marketing automation and branding service. SpeedMarketing is a browser-based Software-as-a-Service (SaaS) offering that provides organizations the control they need to retain compliance for branding, disclosures, messaging, and digital rights management while empowering customer-facing individuals with the flexibility of self-service custom campaigns.

Using SpeedMarketing, production of required materials—from postcards to banners to posters to brochures—is driven through corporate designed templates. This new patent—as implemented in SpeedMarketing service--ensures graphic and content consistency.

Tim Bellagamba, Vice President for Bell Litho and Founder of BLIS, explains, “Before SpeedMarketing, materials might have mismatched themes, event dates or locations, or pricing discrepancies. Our customers produced different media at different times and often missed some of the places needing updates. SpeedMarketing has a feature called “Campaign with a Click” that harmonizes key information, increasing speed while eliminating defects. Users enter details in one place, and the entire campaign is updated and republished instantly.”

“We’ve seen increasing interest in marketing automation in the last two years,” says BLIS Marketing Director Josh Kiem. “Many Fortune 500 companies have emphasized the shift to online collaboration services. Companies such as Bell Litho have responded with innovation, and have established intellectual property positions as a by-product.”

BLIS’s flagship product, SpeedMarketing, is a Web-based brand management tool that balances headquarters’ centralized brand discipline with field marketing’s local market relevance.

BLIS also offers ePrint3®, an advanced online enterprise ordering site for print and distributed materials.

Bell Litho is celebrating its 50th year. Since its founding on Chicago’s Printers’ Row in 1965, Bell Litho evolved from a pre-press house to a family of service-oriented, technology-driven companies serving businesses large and small. Today privately held Bell continues its tradition of technological innovation and offers a variety of options for producing, managing and distributing digital and print communications.

BLIS, the technology division of Bell Litho, Inc., owns five US patents for innovations in marketing automation. Speed Marketing and ePrint3 are registered trademarks of Bell Litho, Inc. BLIS is a trademark of Bell Litho, Inc.

For more information on Bell Litho Internet Solutions (BLIS), contact Josh Kiem at
847-952-3300 or visit http://www.bell-blis.com and http://www.bell-litho.com.

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