“I want to show Google Conference attendees that they should not be afraid to try some things that may not be considered ‘best practices.’” - Sean Gardner, Author, “The Road to Social Media Success”
San Francisco, CA (PRWEB) January 22, 2015
The early bird rate for PR News' February 11 Google Conference in San Francisco ends today, January 22. At the conference, attendees will hear from keynoter Sean Gardner, who ranks #1 on Forbes’ list of the Top 50 Social Media Power Influencers. In his keynote presentation, Gardner will be sharing insight from his new book, "The Road to Social Media Success." In addition to discussing his new book, Gardner will offer tips on how he has used Google technology to expand his presence online and build his 769K Twitter following.
“I want to show Google Conference attendees that they should not be afraid to try some things that may not be considered ‘best practices,’” Gardner said about his upcoming keynote presentation. “For example, it has been said that one's LinkedIn Summary should only be written in the first person. Well, I tried that for three years, with minimal results. So I rewrote my summary in the third person. Almost immediately, inquiries about my services increased, and I started getting invites to conferences to speak. So people should not be afraid to shake things up in social media, especially when trying to build and expand their presence.”
At PR News’ Feb. 11 Google Conference in San Francisco, digital communications leaders from Google, Adobe, Cisco, Finn Partners, Human Rights Campaign, Meritus Media, PBS, SHIFT Communications, TopRank Online Marketing and Transamerica will show PR and marketing professionals how best to use Google’s technology and tools in their daily efforts to increase the reach and influence of their brands online. The trainers will cover content strategies that are in sync with Google’s search algorithm, SEO and keyword research, using Google AdWords to enhance communications initiatives, leveraging Google Analytics data to answer key questions about which content drives traffic, YouTube analytics, Google Trends, Webmaster Tools, Google+, Hangouts, Databoard and more.
The Google Conference for Communicators is sponsored by Business Wire and will include lunch and multiple networking opportunities. To save $100, register by Jan. 22: http://www.googleconference2015.com. A hotel room block at the Hyatt Regency is available until Jan 22 as well. For questions regarding the conference, contact PR News’ Laura Snitkovskiy at lsnitkovskiy(at)accessintel(dot)com.
PR News is a daily intellectual hub that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News group focuses on honing and growing PR practitioners’ skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators all while keeping them abreast of the latest news affecting the industry. For more information, please visit http://www.prnewsonline.com.