First Associates Loan Servicing, LLC to Provide Primary Servicing for ApplePie Capital’s Franchise Loan Marketplace

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Loan servicing from First Associates enables ApplePie Capital to rapidly scale its operations while achieving industry-leading security and compliance

First Associates

First Associates’ expertise in the P2P / Marketplace Lending space . . . makes them the ideal choice to provide servicing to our growing customer base.

Continuing a strong growth record in the P2P / Marketplace Lending loan servicing sector, First Associates Loan Servicing, LLC, has partnered with ApplePie Capital, the first marketplace lender solely dedicated to the franchise industry, to provide primary servicing to the company’s franchise loan marketplace. Based in San Diego, First Associates Loan Servicing is one of the country’s fastest growing loan and lease servicers.

ApplePie Capital connects high-quality franchise brands and their entrepreneurs with investors seeking attractive fixed income returns. The franchise industry accounts for 3.5% of the total U.S. GDP and has experienced double-digit growth since 2010, indicating a strong market for franchise business loans.

“We are very pleased to partner with First Associates Loan Servicing,” said Denise Thomas, CEO of ApplePie Capital. “First Associates’ expertise in the P2P / Marketplace Lending space, focus on high-touch customer service, and industry-leading technology makes them the ideal choice to provide servicing to our growing customer base.”

First Associates Loan Servicing LLC is a leader in servicing P2P / Marketplace Lending loans and has partnerships with industry leaders such as CAN Capital and other lenders in this asset class. In addition to primary servicing, the company offers other support services, such as backup servicing, document validation, verification calls, and title management.

“We are proud to partner with ApplePie Capital,” said David Johnson, CEO of First Associates Loan Servicing. “ApplePie Capital is an exciting new entrant in P2P / Marketplace Lending, with an innovative marketplace that offers unique value to franchise business owners and investors. We look forward to growing with them.”

About ApplePie Capital
Based in San Francisco, ApplePie Capital is a marketplace lender that provides a fresh new approach to franchise financing. Our franchise loan marketplace enables franchise entrepreneurs to efficiently access capital from our growing network of individual and institutional investors, as well as their own networks and communities. This previously difficult-to-access asset class of franchise loan investments offers investors the ability to earn attractive risk-adjusted returns with the brands they know and trust. ApplePie Capital believes in the power of the franchise industry to create economic growth and jobs, and is committed to fueling that growth by bringing market participants together in a whole new way. For more information, please visit

About First Associates Loan Servicing, LLC
Based in San Diego, First Associates Loan Servicing is the fastest growing third party consumer loan and lease servicer in the United States. The company offers a wide range of solutions for many consumer asset classes and consistently receives industry recognition for exceeding high performance standards and providing superior levels of support. First Associates has experienced management and staff, full SSAE 16 II audit, best-in-class IT infrastructure, as well as strong institutional relationships with commercial and investment banks, finance companies, hedge funds and credit unions. First Associates Loan Servicing leads the P2P / Marketplace Lending industry in providing customized technology and customer service solutions for its partners. For more information, please visit

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Larry Chiavaro
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