Public Display Pop-up Gallery to Host Exhibition by visual artist Rad Roubeni

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Public Display: Streetscapes by Rad Roubeni represents the artist’s exploration of fine art photography, following a successful career in the commercial and fashion world.

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The nature of the city street art scene is less a culture of respecting a single image and more a dialogue between many artists working on the same canvas of the city, thus creating a layering of pieces...

Opening Reception: Wednesday, January 21, 2015 7 - 10 pm     
Exhibition on view: December 21, 2014 to February 15, 2015
Location: 104 Delancey Street (between Essex & Ludlow), Lower East Side
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The thought-provoking images of Tribeca-based visual artist Rad Roubeni will be on display in the Lower East Side this winter for his Public Display: Streetscapes exhibit. The artwork will be housed in what was once the Gagosian Gallery’s own pop up exhibition space for artists such as Eric Fischl. This exhibition of fine art photographs explores the street art of New York City, where art has become a living part of the landscape. On view at the pop-up gallery, the exhibition explores the contradictory nature of street art—at once permanent and commanding, while also ephemeral and ever changing. “The nature of the city street art scene is less a culture of respecting a single image and more a dialogue between many artists working on the same canvas of the city, thus creating a layering of pieces that work together to produce dominant and powerful pieces on otherwise empty walls” says Roubeni. “As time passes, the image deteriorates and erodes with the weather; it is drawn on, pasted over, built up, renovated, torn down, and reconstructed. These works are fleeting—a moment in time—and most people will never have the opportunity to see these scenes as they were in the photograph.” Rather than merely taking a picture of the street art, Roubeni’s photographs effectively arrest the moment, along with the experience of viewing the works in time.

By capturing the visual image of street art in a photograph, Roubeni hopes to convey the full effect of each piece so that the audience is given the same impression that he was subject to. “Many people stumble upon these unauthorized, largely unseen works or layering of works, and document them using whatever camera they have on hand, intending to share the work with others or keep the image for themselves” notes Roubeni. The photographs are taken in high resolution with a large sensor and capture 8 to 16 exposures each for HDR processing, and color and texture are manually augmented, introducing a result that is similar to the work’s original psychological effect, the way in which Roubeni sees it. Then, by printing on a life-size canvas, Roubeni enhances the texture and depth of the piece and the viewer is transported to the scene of the work, the scale of the building or structure, and its surrounding environment. The final product is an experience that rivals that of an original scene.

About Rad Roubeni — Growing up in Hamburg, Germany, Rad Roubeni began his journey as a photographer at the age of 12. While attending the International School of Hamburg, Roubeni obtained several apprenticeships under talented and influential professors of photography and film, learning everything from shooting motion and still photography to advancing his editing and darkroom skills. He later moved to New York to study Media Arts at the prestigious Pratt Institute, where he took classes in film, photography, and design. In the final year of his studies, Roubeni’s thesis work became a solo exhibition in a ground level, 6,000 square foot gallery located in Times Square, with 13 of his life-size canvas prints on display.

A year later, Roubeni opened his studio in Tribeca and founded his company, Radography. Today, Roubeni travels the world shooting still and motion pictures, and continues to develop his craft in a wide range of mediums in both film and photography production. He also has partnered with a development and design firm, designing and supervising the construction of several buildings throughout Manhattan, Brooklyn, and Queens, such as the woodland-inspired Retreat Lounge. His photography has appeared in publications worldwide including Vogue, Elle, Bazaar, Nylon, Details, Women’s Wear Daily, Maxim, the New York Times, Paper, and Time Out. Roubeni has produced, directed, and shot documentaries, commercials, as well as music and fashion videos.
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