Dedra Whitt Dakota, Celebrity Makeup Artist and Founder of New Cosmetic Skincare Line, dedra beauty, Teams Up with ShopHQ this Winter

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The ultimate cosmetic brand for today’s modern, on-the-go woman will be showcased on ShopHQ on Friday, February 20, 2015.

Today’s modern women are busy enough trying to balance life, work, and family. They simply don’t have hours to spend getting ready everyday., one of the world's newest and most innovative cosmetic skincare lines, will be available on ShopHQ on February 20, 2015 during the premiere of its new evening beauty show.

Multi-functional and brushless, the convenient foundation stick, tinted moisturizer with SPF, and two 3-in-1 color palettes (one in “Bright” and one in “Bronze”) will be available during the 18-minute segment with special event pricing. The Bronze 3-in-1-color palette kit will be exclusive to ShopHQ’s customers.

“Today’s modern women are busy enough trying to balance life, work, and family. They simply don’t have hours to spend getting ready everyday,” says Dedra Whitt Dakota, founder and CEO of dedra beauty. “So we developed a better way to provide them with affordable, multi-functional makeup. With our brushless foundation, hydrating tinted moisturizer with SPF, and 3-in-1 color palettes, women can get ready and be out of the house in five minutes or less - or even apply their makeup in the car - but not while driving! We strive to ensure that every modern woman can look and feel beautiful with ease."

dedra beauty is a culmination of Dedra’s life experiences. From her on-camera experience to educating artists to working with women as a makeup artist, Dedra’s ultimate goal is to empower women through beauty.

About dedra beauty

Created by celebrity makeup artist Dedra Whitt Dakota, dedra beauty blossomed out of a need for simple, easy-to-use makeup. The collection is multi-functional and requires no brushes, so application is a breeze. dedra beauty makeup is made in the USA. All products are paraben-free, and some are gluten-free. dedra beauty also supports several charities including: Autism Speaks, Lydia’s Project, and the Foundation for Women’s Cancers.

To watch live on February 20, go to For more information about Dedra Whitt Dakota and dedra beauty, please visit Like us on and follow us on Join the conversation on

About ShopHQ

ValueVision Media, Inc. is a digital commerce company that operates ShopHQ, a 24x7 interactive digital shopping and entertainment experience. ShopHQ is available in 87 million television homes, online at and via mobile apps. ShopHQ focuses on proprietary products and brands in Beauty, Fashion & Accessories, Home, Jewelry, Health & Fitness and Consumer Electronics.

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Kristin Marquet
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