Energy efficiency is mandated upon utility companies. Fiveworx gives them unprecedented ability to speak directly to their client base.
Knoxville, TN (PRWEB) January 22, 2015
Angel Capital Group, has made an investment in Fiveworx, Inc. (http://www.fiveworx.com), which has developed a remarkable marketing automation platform purpose-built for the energy sector. Fiveworx provides utilities and other energy companies unprecedented marketing power by leveraging its proprietary Fiveworx ESP™ segmentation system—as well as deeply researched and quantified behavioral psychology and big data analytics—to deliver highly personalized, meaningful and relevant messages to clients’ customers.
Fiveworx launched its solution for utility energy efficiency programs in 2014, helping motivate American consumers to take the energy efficiency actions that will result in a true difference in their utility bills and comfort. The company has since expanded its client base to include retail energy companies, green building products manufacturers, and other segments of the energy sector.
Knoxville-based Fiveworx has patented its innovation, and is growing strongly. Patrick Hunt, CEO of Fiveworx, said, “We’re extremely pleased by the market’s reception to the Fiveworx platform, and we’re seeing fantastic early results that are 2-3 times industry benchmarks. We’re thrilled to have Angel Capital Group a part of our team.”
Eric Dobson, CEO of Angel Capital Group, elaborated on the advantages of the company, saying, “Fiveworx’s SaaS platform coupled with a great management team and a rich body of validated science appealed to us. The Company has clear vision, proven execution, and a proven product.” Dobson added, “We expect great things of this company in the coming years.”