We integrated RV dealer feedback into our development process and delivered an online store experience above and beyond our initial expectations, which includes hundreds of new products, faster check-out time and enhanced security.
Elkhart, Indiana (PRWEB) January 22, 2015
Lippert Components, Inc. (LCI®) announces the launch of a new, more user-friendly online RV parts and accessories store that is better aligned with the Company’s strategic vision for the future, including simple business-to-business ordering for dealers.
“We outgrew the old store platform as we continued to expand our online product offering, so it was time to develop a platform that would accommodate our customers’ current needs while giving us room to grow,” said LCI Director of Marketing & Communications Jarod Lippert. “We integrated RV dealer feedback into our development process and delivered an online store experience above and beyond our initial expectations, which includes hundreds of new products, faster check-out time and enhanced security.”
The new mobile-friendly LCI online RV parts and accessories store features thousands of LCI replacement parts and aftermarket accessories as well as a dedicated HappiJac storefront. The product interface allows customers to quickly and easily find what they’re looking for, and product pages offer photos, videos, descriptions and specifications to help customers make the best buying decision. The new platform provides easier access for business-to-business accounts, which makes it easy for dealers to order replacement parts and aftermarket accessories. Online store users can also subscribe to an LCI email newsletter that features deals, exclusive offers and new product details. Additional sections and features are planned for future development to ensure the LCI online store continues to provide a fresh, versatile user experience.
Jarod Lippert described the new LCI online store as cutting-edge, fitting for an industry leader. “We are very excited for this new online RV parts and accessories store and how it will serve our customers better by providing a useful, informative portal where they can buy the products they want, whenever they want.”
About Lippert Components®
From 37 factories located throughout the United States, Lippert Components, Inc. (LCI®), a subsidiary of Drew Industries Incorporated (NYSE:DW), supplies a broad array of components for the leading manufacturers of recreational vehicles and adjacent industries including buses; trailers used to haul boats, livestock, equipment and other cargo; truck campers; truck caps; manufactured housing; modular housing; and factory-built mobile office units. Lippert Components products include steel chassis; vinyl and aluminum windows; slide-out mechanisms and solutions; axles and suspension solutions; furniture and mattresses; thermoformed bath, kitchen and other products; manual, electric and hydraulic stabilizer and leveling systems; chassis components; entry, luggage, patio and ramp doors; electronic and manual entry steps; awnings and slide toppers; electronic components; and other accessories. Additional information about Lippert Components and its products can be found at http://www.LippertComponents.com.
Lippert Components, Inc.
3501 County Road 6 East
Elkhart, IN 46514