How UK Gym Companies Are Shaping up on the SERPs

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Click Consult investigates the organic search presence of some well-known gym companies - who’s pumping iron and who’s running on empty?

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It’s essential for gyms and health clubs to do everything they can to reach their target within the search engine results pages (SERPs) of the major search engines.

Nearly 13% of the UK population were registered to one of the UK’s 6,019 health clubs or gyms in 2013. The fitness industry as a whole grew by more than 5% between 2012 and 2013, with the total market value estimated at almost £4billion.*

Matt Bullas, Click’s founder and CEO, says:

“People are more aware than ever of the importance of exercise and a healthy lifestyle, while the internet has made the process of comparing and selecting a local gym or fitness club simpler and more efficient. It’s therefore essential for these businesses to do everything they can to reach their target within the search engine results pages (SERPs) of the major search engines has never been more important in reaching the target market.

“In this blog, the latest in our series analysing search engine performance across a range of business sectors, we investigate the organic online presence of three companies with the largest overall share of the UK gym market. We analyse each company’s organic performance, looking particularly at visibility improvements or decreases at times when Google released algorithmic updates.”

Click Consult’s previous blog posts in this series contain analysis, insights and suggestions on Cruise.co.uk, the tyre industry, the packaging market and budget holiday companies.

Sources:

*http://www.futurefit.co.uk

About Click Consult:
Located in North West England, Click Consult is a multi award-winning search marketing agency with a focus on organic (SEO) and paid search (PPC). With over 60 professionals employed and with a portfolio of over 90 clients from across the UK, Click Consult works with businesses looking for a tangible, measurable return from their online budget.

The agency also provides a range of other services, including content, outreach, social engagement and conversion rate optimisation (CRO), as well as international and multilingual search marketing. Click Consult is a Google AdWords and Microsoft adExcellence certified company.

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Andrew Smith
Click Consult
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