Lifestory Research Reports: Sotheby’s International Realty Recognized by Home Shoppers as America’s Most Trusted Residential Real Estate Brokerage

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Sotheby’s International Realty ranks highest in trust among national residential real estate brokerages according to Lifestory Research 2015 America’s Most Trusted Residential Real Estate Brokerage Study released today.

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Sotheby’s International Realty ranks highest in trust among national residential real estate brokerages according to Lifestory Research 2015 America’s Most Trusted Residential Real Estate Brokerage Study released today. Sotheby’s was the most trusted residential real estate brokerage among consumers actively shopping for a new home in the United States.

“Trust is the new currency by which consumers judge the brands they use when shopping for a new home,” said Lifestory Research President and CEO Eric Snider. “When consumers consider the sale of their home, or the purchase a new home, they seek out those brands with whom they have trust.”

The Lifestory Research America’s Most Trusted Residential Real Estate Brokerage Study tracks the top brands serving markets in the United States. To qualify for inclusion in the national ranking of the Lifestory Research 2015 America’s Most Trusted Residential Real Estate Brokerage Study, a brokerage brand had to be among the top 15 recognized brands in the United States. Consumers in the study were those that had been actively shopping for a home during the last 90 days.

Sotheby’s International Realty is part of Realogy, a real estate franchising and provider of real estate brokerage services. Sotheyby’s has approximately 730 franchise company owned offices globally, and more than 16,000 independent sales associates in 56 countries and territories.

As the 2015 Lifestory Research America’s Most Trusted Residential Real Estate Brokerage, Sotheby’s produced the highest Net Trust Quotient Score, followed in order by (2) Long & Foster, (3) Weichert, (4) Windermere, (5) ReMax, (6) Coldwell Banker, (7) Century 21, (8) Keller Williams, (9) Prudential, (10) Realty Executives, (11) Zip Realty, (12) Better Homes and Gardens, (13) ERA, (14) Berkshire Hathaway, and (15) Realty One Group.

The study evaluates attitudes from thousands of consumers who are actively in the process of shopping for a new home. Trust is measured through the Lifestory Research Net Trust Quotient Score. This score is based on the fundamental perspective that every organization’s customer can be divided into three categories: “advocates,” who feel a significant trust toward a given brand; “neutrals,” who trust a specific brand, but do not see a specific brand as standing on the shoulders of other brands in regards to trust; and “antagonists,” who are skeptics with little, if any, trust in a specific brand. Scores are standardized with 100 being equal to the overall average.

Detailed information about the study can be found at http://www.lifestoryresearch.com/most-trusted/

About Lifestory Research

Headquartered in Newport Beach, Calif., Lifestory Research is a trusted national independent market research firm focused on consumers and their homes. We take a consumer-centered approach to helping developers, home builders, financial institutions, product manufactures, utilities, and organizations serving customers in their homes. We provide timely analysis that allows our clients to make informed decisions. Our research is backed by in-depth consumer and market intelligence that drives confident business decisions. http://www.lifestoryresearch.com

About America’s Most TrustedTM Award

America’s Most TrustedTM is a designation awarded to companies that provide services or products to customers in their home. The award was first established in 2012 by Lifestory Research, a national consumer research firm. Companies and categories currently awarded the designation of America’s Most Trusted include: home builders, active adult resort home builders, electric utilities, kitchen appliance brands, laundry appliance brands, and residential real estate brokerages. Awards are based upon the collection and evaluation of consumer surveys administered over the course of a 12 month time period.

Information from this press release must be accompanied by a statement identifying Lifestory Research as the publisher and the Lifestory Research 2015 America’s Most Trusted Home Residential Real Estate Brokerage Study as the source. No advertising or other promotional use can be made of the information in this release or Lifestory Research survey results without the express prior written consent of Lifestory Research. America's Most Trusted is a registered trademark of Lifestory Research.

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Eric Snider
Lifestory Research
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