Quaker State® and FLW Announce Multi-Year Partnership

Share Article

Pro Anglers Canterbury, Arey and Houston Selected as Brand Ambassadors, Aggressive Marketing Programs in Store for Inaugural Season

FLW and Quaker State® announce multi-year agreement that will showcase the motor oil brand to millions of outdoor and fishing enthusiasts.

We began working with their group and taking a look at the promotional possibilities early last year and quickly realized that FLW and bass fishing as a sport fit very well with the Quaker State consumer.

FLW, the world’s largest tournament-fishing organization, and Quaker State® motor oil announced today a multi-year agreement that will showcase the motor oil brand to millions of outdoor and fishing enthusiasts. The tremendous marketing benefits offered by FLW in digital advertising, social media, promotions on-site at the events and connections with top anglers in the world makes the organization a perfect fit for Quaker State.

“We are extremely excited about our new affiliation with the Walmart FLW Tour and the opportunity to grow the relationship,” said Bree Sandlin, Director of Channel Marketing, Quaker State. “We began working with their group and taking a look at the promotional possibilities early last year and quickly realized that FLW and bass fishing as a sport fit very well with the Quaker State consumer. With everything we have planned to activate around this program, there is a lot of anticipation heading into the 2015 fishing season.”

Three premier Walmart FLW Tour anglers have been selected to represent Quaker State as brand ambassadors in 2015. Scott Canterbury of Springville, Alabama, a six-time Forrest Wood Cup qualifier, and Matt Arey of Shelby, North Carolina, who has 16 career top-10 finishes in FLW competition, will be the faces of the Quaker State brand and compete in green and gold-wrapped Ranger Z520C bass boats in 2015. “America’s Favorite Fisherman” Jimmy Houston of Cookson, Oklahoma, a legendary personality in the sport, will also represent Quaker State, running a Quaker State-branded Ranger in FLW tournaments.

“I am honored to represent Quaker State,” Arey said. “The company has been around for more than 70 years and upholds the highest of standards throughout their product line. I am grateful for this partnership and extremely excited to get the 2015 FLW Tour season under way.”

Quaker State will receive exclusive exposure across all platforms of FLW, including its tournaments and expos, websites, social media outlets, FLW Bass Fishing magazine and the “FLW” television show, which airs on NBC Sports Network. The relationship also provides a variety of platforms to promote in Walmart stores as well as outside the stores where consumers attend the FLW tournaments.

“We are very pleased that a company as reputable as Quaker State has tapped into the sport of professional bass fishing,” said Trish Blake, President of FLW Marketing. “Our fans and anglers have shown tremendous loyalty to our sponsors’ products, and we are confident that Quaker State will find this partnership extremely beneficial.”

ABOUT FLW
FLW is the industry’s premier tournament-fishing organization, providing anglers of all skill levels the opportunity to compete for millions in prize money nationwide in 2015 over the course of 240 tournaments across five tournament circuits, four of which provide an avenue to the sport’s richest payday and most coveted championship trophy – the Forrest Wood Cup. FLW tournament fishing can be seen on the Emmy-nominated “FLW" television show and is broadcast to more than 564 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world. For more information about FLW visit FLWFishing.com and look for FLW on Twitter, Facebook, Instagram and YouTube.

ABOUT QUAKER STATE
Quaker State® motor oil has a 70-year history as a leader in consumer automotive products and vehicle care. Quaker State is among the industry's most innovative motor oil brands and offers a full line of products to meet every type of vehicle engine need. Quaker State is one of the first brands to develop high mileage engine motor oil. Quaker State is now the preferred service fill for Hyundai vehicles at Assurance Car Care Express service centers nationwide. For more information about the full line of Quaker State products, visit http://www.quakerstate.com.

Quaker State is produced and marketed by Shell Lubricants.

ABOUT SHELL LUBRICANTS:
The term ‘Shell Lubricants’ collectively refers to the companies of Royal Dutch Shell plc that are engaged in the lubricants business. Shell Lubricants companies lead the lubricants industry, supplying more than 13% of global lubricants volume.* The companies manufacture and blend products for use in consumer, heavy industrial and commercial transport applications. The Shell Lubricants portfolio of top-quality brands includes Pennzoil®, Quaker State®, FormulaShell®, Shell TELLUS®, Shell RIMULA®, Shell ROTELLA® T, Shell SPIRAX® and Jiffy Lube®.

Globally, Shell motorsports technical alliances provide a testing ground for fuel and lubricant technologies and products in demanding road conditions to gain insight and develop technology for use on-track and in consumers’ vehicles. The knowledge from these and other alliances also help Shell to address tomorrow’s energy challenge with efficient mobility solutions that power and protect motorists around the world.

*Kline & Company, “Global Lubricants Industry 2012: Market Analysis and Assessment.”

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Joe Opager
FLW
+1 (612) 337-1989
Email >