Inked Magazine Unveils New Design, Announces New Creative Director

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Lifestyle publication announces bolder, brighter look.

With over 21,000 tattoo shops in the United States, 45 million Americans with tattoos, and over $1.65 billion spent annually on tattoos; Inked magazine represents more than a subculture.

Inked magazine announces the successful redesign of the lifestyle publication, along with the addition of Sami Hajar as Inked Creative Director.

Previously the Publisher and Creative Director of YRB magazine, Hajar recently joined the Inked team alongside CEO and President Donald Hellinger, CFO Jami Perlman and Editor-in-Chief Rocky Rakovic. Together, the team has unveiled a completely refreshed bi-monthly magazine with a pulse on all things music, fashion, art, sports and culture in the tattoo realm.

With over 21,000 tattoo shops in the United States, 45 million Americans with tattoos, and over $1.65 billion spent annually on tattoos, Inked magazine represents more than a subculture. Built on the platform of “Rebellious Luxury,” Inked magazine is a celebration of the underground and the voice of creative individuals.

As the new Creative Director, Hajar packs each issue with stunning photography and extends his eye to Inked’s social media where he curates the world’s best tattoo art in real time. He is also responsible for making each page bolder and brighter by bringing on new photographers like Lionel Deluy, Mark Mann, Austin Hargrave and Sophy Holland, whose photography is captivating and complimentary to Inked’s dark and edgy aesthetic.

Additionally, Hajar has enlisted members of the tattoo community to contribute unique art for the publication. With page after page of enthralling content about artists, influencers, models, and more, it’s easy to see why the magazine’s redesign immediately made an impact on newsstand issues, causing sales to jump 20%.

Each Inked team member brings a vital creative eye to every facet of the publication. Hellinger launched the e-commerce site in September of 2011 after purchasing Inked magazine in 2006, when he also owned Nylon magazine. As the right hand to the CEO, Pearlman has lead the Inked Shop to grow by over 100% from the 2013 to the 2014 calendar year, and helped make Quadra Media one of the most followed publishing companies in the world.

Rakovic was hired away from Playboy magazine in the spring of 2010 and transformed Inked from a niche publication to an international editorial powerhouse. Mr. Rakovic has represented Inked on the Today Show, LA Ink and NY Ink.

Inked magazine has a circulation of 181,000, and as the preferred publication in the lobby of tattoo shops, the impressions received are much higher than average. receives over 110 million page views per month, and with over 7 million Facebook fans, the publication has more “likes” than GQ, Complex, Details, Maxim and Esquire – combined. They are one of the most “liked” magazines on the planet.

About Quadra Media LLC
Quadra Media is the premier tattoo lifestyle publisher on the planet. The flagship, Inked, is the convergence of culture, style and art. It’s the celebration of “rebellious lifestyle” and the voice of hip, edgy, and creative individualists that is packed with stunning photography, cutting-edge content, and the latest in fashion, music, art, and pop culture. Inked Girls is exactly what the title says: nothing but stunning photos of beautiful tattooed girls. Freshly Inked is a curated publication that highlights the best new tattoo art from around the planet. To learn more about Quadra Media, please contact: Kelly Brady, kb(at)brandswaycreative(dot)com, or Flora Theden, ft(at)brandswaycreative(dot)com

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